Publications Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead Preeta H. Vyas W.P. No.2007-11-02 November 2007 The main objective of the working paper series of the IIMA is to help faculty members‚ research staff and doctoral students to speedily share their research findings with professional colleagues and test their research findings at the pre-publication stage. IIMA is committed to maintain academic freedom. The opinion(s)‚ view(s) and conclusion(s) expressed in the working
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Q1) Pantaloons retail india limited through its outlets operates about 1000 dept stores in india.its retail stores sells a range of merchandise including men‚women‚children apparel‚ accessories‚cosmetics‚home furnishing and housewares..senior management has decided that pantaloons need to tailor merchandise more to local taste‚that the colors‚sizes‚brands & styles of clothing & other merchandise should be based on sales pattern in each individual pantaloon store… for ex:stores in ahmedabad might
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DermaCare has the potential of a successful business. They have taken several steps in the right direction so far by obtaining patents that protect their intellectual property both for sale through DRTV and the retail market and sourcing for low cost production costs. In addition‚ there are no obvious loopholes in their business model. They have a proven product that provides a solution to a large market of dissatisfied customers. Also‚ they are maintaining 400% margins by selling through infomercials
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Question 1 A new low-cost‚ “no- frills” airline has just announced that it will enter the South AFran airline industry. Conduct a competitor analysis for the new airline. Answer: The company must understand the current competitors‚ aspect to consider include size‚ growth and profitability‚ image and positioning strategy‚ competitor objectives and commitment‚ current and past strategies of competitors‚ competitive culture‚ cost structures‚ and exit barriers. Size‚ Growth
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Professional Development: Individual Assignment Aldi are one of the largest retail chains worldwide‚ with over 7‚000 stores in Europe‚ North America and Australia and new stores opening every week. Since opening the first store in the UK in 1990‚ Aldi has now grown to over 400 stores in the UK and Ireland. This growth is based on a reputation for providing customers with the highest quality products at substantially lower prices. To achieve this unbeatable offer to a rapidly growing number of customers
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opened the grocery store ‘Albrecht Discounts’ (Aldi) in Essen (Ruhr Valley)‚ Germany. The store had a simple layout and provided a great deal of products at a low price. The company grew rapidly‚ owning 13 stores in 1950 and about 300 stores in 1961 across Germany. In 1961‚ Theo and Karl divided the company into Aldi North (run by Theo) and Aldi South (run by Karl). The reasons for this division‚ according to Dieter Brandes‚ a former managing director of Aldi in Schleswig-Holstein‚ Germany‚ were different
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Albertson’s Case Study 1. Summarize of the situation Albertsons is the third largest retail store in the United States with 2‚305 stores in 31 states. Their principal goal is to trounce Wal-Mart by investing in technology to keep their current customers happy and bring in new ones. Wal-Mart incomes annually are about $56 million and Albertsons are about $20 million so we are talking about nearly triple its size in sales. 2. Questions a. Analyze Albertsons using the value chain and competitive
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attitudes of the respondents throughout the study. Affective components‚ behavioral components as well as cognitive components are the three aspects whereby the researcher would classify the respondents’ responses into these three dimensions and further explain it. Undoubtedly‚ it is clear to recognize that there is a close relationship between an individual’s attitudes and the following reactions. People would have different attitudes towards the Low Yat crisis; therefore‚ different ultimate reactions
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PSYCHOLOGY PROJECT CASE STUDY ACKNOWLEDGEMENT I would like to express my heartfelt gratitude to my teacher ------------ for the guidance‚ care and help given to me to complete my case analysis successfully. I expressed my thanks to respected Principal -----------for providing us the necessary facilities in the school. I would like to thank my subject for giving me time and sharing her problems with me. STUDENT PARTICULARS Name of the student: Grade:
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PESTEL Analysis & Porter’s five forces – ALDI You are here: Home Business PESTEL Analysis & Porter’s five forces – ALDI 1.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 1.1 Political Factors Aldi‚ short for “Albrecht Discount”‚ operating in a globalized environment with stores all around the UK. It is a German multinational headquartered in Essen (reference). Hence Aldi’s performance is highly influenced by the political and legislative conditions of these countries‚ including
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