INTRODUCTION Company Background . AirAsia Berhad was established in 1993 and started operations on 18 November 1996. On December 2‚ 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator
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Centre Assessment Guidance for Level 7 Strategic Management and Leadership (QCF) Version 2 Strategic Management and Leadership Centre Assessment Guidance Contents Page Introduction About these qualifications Titles and qualifications reference numbers Accreditation dates Qualifications summary Progressions Credit values and rules of combination for the qualifications Relationship to the National Occupational Standards for Management and Leadership Assessment and Verification What is expected
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Strategic Management Fred R David (1997) states that strategic management can be defined as the art and science of formulating‚ implementing and evaluating cross functional decisions that enable the organisation to achieve its objectives. νAs the definition suggests‚ strategic management focuses on integrating management‚ marketing‚ finance/accounting‚ production/operations‚ research and development and computer information systems to achieve organizational success νStrategic management is a
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) • Porter‚ M.E. (1996). What is Strategy? Harvard Business Review‚ 74 (6). In HBR’s 10 Must Reads on Strategy. (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) • Stegmann‚ J (2009) Critical Thinking in Strategic Management: A Conceptual Guide to AMBA 670 Managing Strategy in the Global Marketplace (in Course Content) (Skim and then continue to use as a reference throughout the course) • Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Introduction
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STRAREGIC MANAGEMENT Strategic management analyzes the major initiatives taken by a company’s top management on behalf of owners‚ involving resources and performance in internal and external environments. In management theory and practice‚ a distinction is often made between operational management and strategic management. Operational management is concerned primarily with responses to internal issues such as improving efficiency and controlling costs. Strategic management is concerned primarily
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1.0 Introduction Strategic management mentions towards the art of design of industry business at the top potential level. It stays as the responsibility of business’s leader or leaders. Strategic management emphases on structure a compact fundamental organization to the business that will consequently be fleshed out over the mutual determinations of each individual employed that leads to successful planned association has formulating plan using for the company to be achieve for what it sets
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1. Explain how strategic management and the strategic management process are illustrated in this case. Let’s look at what “strategic management” and “strategic management process” mean. First‚ strategic management “is the process of analyzing the current situation‚ developing appropriate strategies‚ putting those strategies into action‚ and evaluating and changing those strategies as needed (Coulter‚ 2013). And “strategic management process “implies sequential and interrelated
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Strategic Management: Concepts and Cases‚ 13e (David) Chapter 1 The Nature of Strategic Management 1) Strategic management focuses on integrating management‚ marketing‚ finance/accounting‚ production/operations‚ research and development‚ and information systems to achieve organizational success. Answer: TRUE Diff: 1 Page Ref: 6 Topic: Introduction Objective: 1.01 Describe the strategic-management process. 2) Optimizing for tomorrow the trends of today is the purpose of strategic management. Answer:
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2 BUSINESS POLICY AND STRATEGIC MANAGEMENT Learning Objectives • • • • • Learn what business policy and strategy is all about. Know the framework and importance of strategic management. Know the strategic management process. Have an understanding of corporate vision and mission. Learn how strategy operates at different levels of the organization. Without a strategy the organization is like a ship without a rudder. Joel Ross and Michael Kami Strategic management is not a box of tricks or a bundle
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Pengurusan dapat didefinisikan sebagai satu proses perancangan‚ penyusunan‚ pengarahan dan pengawalan dalam sebuah organisasi bagi mencapai misi serta visi yang telah ditetapkan. Mengikut AhmadAtory(1996)‚ Istilah pengurusan telah merujuk kepada satu set yang telah direka bentuk bagi meninggikan dan mengarahkan kerja-kerja dan tugasan yang telah ditentukan.Istilah strategik pula berasal dari bahasa Greek Strategos yang boleh diertikan sebagai " Fungsi Seorang Jeneral’ (zainal Abidin 2008). Perancangan
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