strategy and provide actionable suggestions for improving the strategy based on the fundamental objectives. External environment affects Woolworths’ business will be analyzed to clear out the company’s position in Australian retail industry. Porter’s five force analyses are used. The report will also evaluate some internal environment factors‚ such as Woolworths’ resources and capabilities that impact on strategic decision process. The company’s SWOT analysis is the next part of the report. By using
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retail Industry of Australia. The aim of the case study is to analyse the recent introduction of virtual shopping by Woolworths‚ hence suggesting what marketing approach and strategies to be followed for making profitable sales through that area. Woolworths is amongst one of the Australia’s leading retailers. The maximum revenue generated through online shopping is by the Woolworths online groceries‚ but the company also sells online through Dick Smith and Big W. The company’s Big W brand deals with
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Accounting and Finance for Non-Specialists‚ 5th Edition‚ Prentice Hall‚ London. Australian Bureau of Statistics 2011‚ ‘Consumer Price Index June Quarter 2011’‚ p. 1 Bartholomeusz‚ S 2011‚ Woolworths is walking on hot Coles‚ viewed 31 August 2012‚ http://www.businessspectator.com.au/bs.nsf/Article/Woolworths-Coles-Luscomb-Bunningsretail-pd20110131-DM2?opendocument International Monetary Fund 2011‚ ‘Australia 2011 Article IV Consultation’‚ IMF Country Report No. 11/300‚ Washington‚ D.C.‚ p. 4 Wesfarmers
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09/08/2011 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Curtin College Ms. Desiree Jones Trimester 2‚ 2011 Situation Analysis/ Target Market Identification SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION 1.0 Situation Analysis/ Current marketing Mix 1.1 Current Product A rnott‟s Tiny Teddy is a brand of sweet biscuits which has children aged between 3 – 7 years old as a primary focus market (Ryan 2002). Each biscuit is small in size and formed as a tiny bear which kids
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the acquisition of Lumley Australian and New Zealand insurance business which helped diversify Wesfarmers business operations and finally in 2007‚ Wesfarmers acquired the Coles group (Greenhalgh‚ 2008). Table 1: Major Acquisitions Business Price EBIT ($m) EV/EBIT multiple OAMPS 725 58 12.5 Linde Gas 500 73 13.5 Coles Group 19‚300 1‚150 16.8 Source: www.wesfarmers.com.au The most common form of financial analysis is undertaken using ratios‚ using the data from financial statements
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cost advantages that will be associated with large organizations. Margaretta (2012‚26) suggests that companies pursue economies of scale in the belief that this will be decisive in determining a competitive advantage and increased profitability. Woolworths enjoys significant economies of scale in relation to its competitors. In the supermarket industry‚ benefits of economies of scale is usually achieved by buying products in bulk and reducing the average costs. As the largest player in the industry
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* Department stores: Myer and David Jones are examples. They sell a large range of products * Discount variety stores: K mart‚ Target‚ Big W is examples. Basic customer service. * Supermarkets: They sell food items. Examples are Woolworths‚ Aldi‚ and Coles * Internet shopping Buying locally‚ regionally‚ interstate‚ and globally * Locally: Local store will be used by consumers who live nearby. People travelling to and from school or work often shop here. * Regionally: Westfield
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Summary Executive Summary p.2 Key facts p. 3 Marketing mix Product p.4 Price p.4 Promotion p.5 Place (distribution) p.6 Recommendations p.7 Appendix p.8 Appendix 1. Aisle of Breakfast cereals at Woolworth Ashfield p.9 Appendix 2. Print ad of Special K‚ 1964 p.10 Appendix 3. Questionnaire p.11 Results of the survey p.12 Sources p.14 Executive summary Special K is a successful brand‚ with a good level of innovation and communication. It has reached many consumers;
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Woolworths’ Limited – Strategic and Operational Approaches to Corporate Sustainability Executive Summary Woolworths Limited is one of Australia’s largest retailers with a presence in food‚ liquor‚ hotels‚ gaming‚ general merchandise‚ hardware‚ consumer finance and electronics. The company has a 90 year history of growth and innovation and has had a record of social responsibility along the way demonstrated with its support of community and charity organisations. Further to this the company
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Background Information Discovering the alarming fact that while 900 million people around the world did not have access to safe drinking water‚ and that Australians spend over 600 million dollars on bottled water each year‚ at age 19 Daniel Flynn decided to create a social enterprise. Thankyou Water empowered Australians to fund safe water projects in developing nations through the sale of bottled water. Being a university student at the time‚ David Flynn and his team of friends‚ were shocked at
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