Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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rivals will gain more market share‚ which will be difficult for Morrisons to catch up. Apart from that‚ strong competition from heavy discounters as Lidl and Aldi wins over Morrisons’ customers by causing fall of its market share. PEST Analysis In order to see macro-environment of supermarket industry of UK‚ PEST analysis is presented below. PEST analysis discusses about external factors that effect on industry and its players. It is essential to know cause-and-effect of political‚ economic‚ social
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Strengths • Lidl is a well known name for providing quality products at lower prices. People from all the sections of society use the products of Lidl • Lidl has very high operational efficiencies and lower operating costs. This has helped them to achieve higher profitability in spite of having low selling cost. • Lidl has achieved continuously increased turnovers by employing minimal staff‚ smaller stores and lesser shelf area. • Economies of scale thorough uniformity of product assortment across
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Introduction to PEST analysis PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political‚ Economic‚ Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates. However‚ it must be followed up by consideration of how a business should respond to these influences. The table below lists some possible
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KIA value of Kia’s technology‚ design and innovative approach to brand management PEST MODEL Political: * Give incentive to buy American cars in NA and tariffs on imported cars. * Possible regulation on the number of cares exported or allowed to be * Government related contracts. | Economical: * imported cars face tariffs * Gas prices increasing continuously * Recession hit globally affecting the profit margins. * Due to recession people were looking to buy cheaper cars which
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view on an international well-known organization-Nokia Corporation on highlighting the basic purpose of management including ensuring the organization’s goals are achieved in an efficient and effective manner and perform the following tasks:- A.) PEST Framework. B.) Departmentalized by geographic location. C.) Social Responsibility. 2.0 NOKIA CORPORATION 2.1 Company Background The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise
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PEST ANALYSIS FOR APPLE INC The PEST analysis is the useful procedure to grasp market growth or decline. So it is a business dimension tools that helps to identify an organisations macro environment. The factors include in PEST analysis are Political factors‚ Economical factors‚ Social influence‚ Technological factors. An organisation cannot control the changes in those factors but any changes effect directly to an organisation. So the organisation should react quickly if any
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PEST Analyses: The PEST analysis is an important tool that can be used to analyze the external environment. It takes into account the political‚ economic‚ social and technological factors within the environment. Each element of the PEST will be explained in detail below. Political: The political element in UAE‚ compasses different aspects such as legal and government policies‚ safety regulations‚ trade regulations‚ and employment laws of the environment. The legal and government policies within the
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| Roaches | The Apartment pest | | Timothy Osborne | 12/3/2012 | Roaches and other pest seem to be immune to most pesticides nowadays. In the past few years I have notice that regardless how much you bomb‚ spray or put out traps they always come back‚ sometimes with a vengeance. In most communities‚ mainly apartment complexes‚ management hire exterminators for preventative measures. But in most cases it’s already too late for that. In recent years there have been studies performed
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Pest Analysis Croatia PEST-Analysis Croatia Content Introduction………………………………………………………………………………page 3 Political Environment……………………………………………………………………page 4 Economic Environment………………………………………………………………….page 4 Social-Cultural Environment…………………………………………………………….page 6 Technological Environment……………………………………………………………...page 7 References………………………………………………………………………………
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