ORIENTAL INSTITUTE OF MANAGEMENT. Assignment on Research Methodology. Submitted to - Prof Mukul Mukherjee. Name - Jainarayan S.Sant Class - MMS (B) Ist yr. Roll no - 9206. Sub - Research Methodology. Acknowledgement We would like to express our Gratitude to : Prof Mukul Mukherjee for Giving us a chance to learn things in a practical and innovative way and gain some experience for the same. We
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recommend Meredith Collins reintroduce the loyalty program in Reed Supermarkets. Currently‚ they are leading the Columbus area with a 14% market share. With the recent evolution of the food retailing industry‚ this number has remained stable for two years with no growth and is susceptible to further decline. Throughout the recession‚ customer loyalty has significantly diminished and by implementing a redesigned loyalty program‚ Reed Supermarkets will be able to incorporate low pricing on products‚ an increase
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The soft drink industry is highly competitive. Characteristics of the industry include slow growth and maturity‚ a phase during which weak companies are weeded out of the market by the strongest corporations. In order to stay competitive‚ soft drink companies must be able to offer their product at a low price. A price that can at least match (or preferably‚ beat) a competitor’s price will allow that product to enter into a consumer’s mental set of possible brands to purchase. Because the pop industry
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discovering and translating consumer wants into product and services specification and then in turn helping to make it possible for more and more consumers to enjoy more of these products and services.” In the words of W.J.Stanton‚ “Marketing is the total system of interacting business activities designed to plan‚ price‚ promote‚ and distribute want-satisfying products and services to present and potential consumers.” Importance Of Marketing Financial success often depends on marketing ability. Finance
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Sampling Methodologies Population: Population is defined as including all items with the characteristic one wishes to understand. Because there is seldom enough time or money to gather information from everyone or everything in a population‚ the goal is to find a representative sample (or subset) of that population. For example‚ a researcher might study the success rate of a new ’quit smoking’ program on a sample group of 50 patients‚ in order to predict the effects of the program if it were
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of HRM lies in the absence of a ‘coherent theoretical basis for classifying HRM policies and practice’- Guest 1997 identifies 3 categories of general-level theory: 1. Strategic theories-origin: contingency theory 2. Descriptive theories-origin: systems theory 3. Normative theories: origin: motivation theory Models of HRM Hard HRM (also referred to as strategic management) • Emphasis is on strategy- HR employed to achieve and meet business goals. • Emphasizes the necessity of ‘tight-fit’
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immediate feedback etc. Experiments: We can experiment to see if a certain amount of people will actually enjoy and have good views towards Wipers. Research strategies: * Telephone interviewing. * Questioning at shops like Blokker and Supermarkets. * Questionnaires. * Personal interviewing. Purpose of the research: * Finding out the competitors. * Finding out if there is a place for us in market. * Finding out how marketable our product is. * Finding out what
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Fundamentals of Research Methodology Monique Vann PSYCH 540 March 24‚ 2013 Jeanne Henry‚ Ph.D. Fundamentals of Research Methodology This paper will explore the fundamentals of research methodology in the Psychology field and discuss the importance of psychology. The answers to these questions are the basis for the theories that led to research. Research is the groundwork performed by Psychologists in order to answer questions about behavior and the mind. The outcome of the research will
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ICELT 2011 In Service Certificate in English Language Teaching British Council UVM Lomas Verdes METHODOLOGY ASSIGNMENT NO. 1 EVALUATION OF TEACHING Candidate: Elizabeth De la Barrera Blanor Candidate Number: ________________ Date: May 6‚ 2011 Grade: ______________ Marker: ____________________ Observations:________________________________________________________________________________________________________________________________________________________________________________________
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The short story‚ There Will Come Soft Rains by Ray Bradbury‚ was about a world without Humans. Nuclear war wiped people from the face of the earth and what remained‚ in a city‚ was just a house. A self sufficient and working house which was programmed to do certain things without the help of people. Even with the family gone‚ it remained doing the things it was programmed to do. With this short story‚ Bradbury tried to show that a world without reason and understanding is a Dystopian world The
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