to more profits. The Alliance Cosmetic Group is a leading distributor of cosmetics and personal care products. Brand portfolio includes Revlon cosmetics‚ Revlon haircolor‚ Avene skincare‚ Elancyl bodycare‚ SILKYGIRL cosmetics‚ SILKYGIRL fragrances‚ SG Men fragrances‚ Silky Lips lipcare‚ Silky White face products and Silky Care feminine hygiene wash. The Alliance Cosmetic Group launched SILKYGIRL in June 2005‚ adding new excitement to the landscape of color cosmetics in the mass retail market. SILKYGIRL
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targeted at youth by age‚ but for those who are 18-25 by heart. It is one stop solution to fragrance related blues. Unlike the main competitors‚ we don’t promise that angels will fall but the brand name “Y-X” has lot to offer above its competitors in terms of offering variants for both the genders‚ attractive recyclable packaging least harmful to the environment. Also its rich and refreshing fragrances tells customers: “No over smelling‚ No itching”. The USP of the brand lies in its product
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increasingly demanding (Uzzal‚ 2016)‚ and it also requires a stability and balance between different finishing products‚ treatments and the application process used to make the textiles desirable for the customers. Fragrance finishing is one immaculate chivalrous entry into any textile culture. Fragrance finishing
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INVESTIGATORY PROJECT Flower bloom perfume Submitted by: Ma.anne Briones Frances Blanco
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My product: Dior’s Perfume‚ J’adore 1. J’adore is a timeless fragrance by Christian Dior. It was created in 1999 and remains one of the most popular fragrances of the brand for women. Christian Dior‚ the father of the “New Look”‚ had for mail goal to “save women from nature”. Dior is known everywhere in the world. “Absolute feminity” is one of the slogans for J’adore. 2. Dior uses different market segmentations to sell their product. First of all‚ there is a geographic segmentation. Perfumes
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Market Targeting Market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter. The key steps in target marketing are market segmentation‚ market evaluation‚ and product positioning. Market segmentation means dividing mass markets into distinct groups of buyers with relatively homogeneous preferences‚ attitudes‚ or behaviors‚ which distinguish them from the rest of the market. Second step after Market segmentation is market
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protect‚ perfume‚ and to change the appearance of their bodies. Perfumes‚ make-ups‚ deodorants‚ and shampoos are just a few. There are a few ingredients that most cosmetics contain at least some of: water‚ emulsifier‚ preservative‚ thickener‚ color‚ fragrance and bases. Ingredient selection is critical in cosmetic manufacturing because the ingredients decide the properties and effectiveness of the product. Most cosmetics are a mix of two or more liquids‚ like perfumes. Others are a mix of two of more
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Personal Care Products Council (Redirected from Cosmetic‚ Toiletry‚ and Fragrance Association) The Personal Care Products Council (previously the Cosmetic‚ Toiletry‚ and Fragrance Association or CTFA) is an industry group comprised of more than 600 member companies. [1] [2] Its website states: [3] CTFA strives to ensure that the personal care products industry has the freedom to pursue creative product development and compete in a fair and responsible marketplace. CTFA represents the industry’s
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they create meaning for their products and distinguish them from similar market brands such as Ralph Lauren and Tommy Hilfiger. All of these brands exert quality so there is not really a great need for mass advertising. Consumers will look at the fragrance and immediately recognize the Calvin Klein logo which instantly generates values such as quality‚ refinement and style therefore it is important that the advertisements must also generate these values within those whom view the advertisements
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closed my eyes again and again to inhale your intoxicating fragrance. I thought how nice it would be to see you in every place of my life. As I began my pursuit to capture you‚ you were placed on my dining room table‚ in my garden‚ intertwined in my type four wavy hair‚ and lastly you became my aroma presence‚ my perfume called “Erica”. I wore you each day and people would ask “what is that fragrance?” My response is “Erica”. Erica‚ your fragrance is a sweet aroma that fills the space of time‚ causing
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