Analyzing Flare Fragrances Co.‚ Inc. Joseph J Fortunato CR 504 Marketing Management May‚ 31‚ 2011 About Flare Fragrances: Flare Fragrances Company‚ a small women’s perfume manufacturer‚ was started in 1955. Since inception‚ Flare has grown to be the #4 player in the U.S. women’s fragrance market. For 2008 EOY estimates were $221 million dollars up 2% over 2007 sales. In 1975 Flare introduced the brand “Loveliest” which was their sole focus until 1996 when they introduced
Premium Contribution margin Variable cost Marketing
Flare Fragrances Company‚ Inc . Final Authentic Assessment Analyzing Growth Opportunities MRKT 495 Flare Fragrances Company‚ Inc . Final Authentic Assessment Analyzing Growth Opportunities MRKT 495 TABLE OF CONTENTS SUBJECT PAGE(S) History 1-2 Executive Summary 2-3 Statement of challenge 3 Evidence Supporting the Challenge 3-4 Analysis of Current Situation 5-6 SWOT Conclusion 6 Competitive Analysis Conclusion 6-7
Premium Price Marketing Aroma compound
fashion forward women that look to Anna Sui’s fashion line to make new additions to their wardrobe will most likely be the largest category of consumers looking to purchase the latest in fragrances which includes Anna Sui’s recent extension into the cosmetic and perfume industry. The product packaging of Anna Sui’s fragrance is appealing to consumers because the bottle keeps the character of her original fashion line by creating a quirky and interesting pink and blue perfume bottle in the shape of a guitar
Premium Perfume Aroma compound Chocolate
10 Height of Candle Left after Lighting for a Certain Period 11 Longevity of the Candle Flame 12 Surveyed in Terms of Colour‚ Luminosity‚ and Fragrance. 14 VI. SUMMARY AND CONCLUSION 17 VII. RECOMMENDATIONS 18 VIII. REFERENCES 19 IX. ACKNOWLEDGEMENT 20 ABSTRACT Creation of candles tested by utilizing waste cooking oil or used cooking oil that can be a profitable
Premium Aroma compound Essential oil
Secondly‚ attention has also been turned towards the repositioning of the brand in the market place and the packaging of Physique. Since now‚ Physique has been known as a premium fragrance. The alternatives for repositioning were as follows: on the one hand‚ probably on the mature markets it may be better to remain as premium fragrance‚ but with a new look‚ a new image which appeals to a younger group. On the other hand‚ in the emerging market‚ like China‚ we wanted to market as a mass volume product. Regarding
Premium Perfume Advertising Trademark
Case Study #4 Rich Rogers‚ Les Ford‚ and Jasmine Young all worked for Darius D’Amore’s Fragrances‚ Inc. During the employment there‚ they believed they were discriminated against and filed a $70 million lawsuit. The antidiscrimination laws concerning the workplace that fit this case are Americans with Disabilities Act of 1990‚ Civil Rights Act of 1991‚ and Pregnancy Discrimination Act of 1978. The ADA of 1990 prohibits discrimination based on disability. In this case‚ the firm violated this act
Premium Equal Employment Opportunity Commission Discrimination Employment
The Impact of fragrance on consumer choice From the article that I have read I can clearly see that there are many factors that fragrance has on consumer choice. Marketers have to be aware of what other categories fragrance is a primary key driver. A fragrance of a product does affect the purchase decision as smells are not easily identified‚ perceived or spoken about. It is important that a fragrance satisfies the customer due to product performance. This is good because it could have a positive
Premium Odor Olfaction Marketing
plan isprepared for the case study of Flare Fragrance Inc which operates in the U.S women fragrance market‚ currently its growth to maturity stage.External analysis has identified political‚ economical‚ social‚ technological and naturalfactors affecting the fragrance market. Most significant being declining U.S fragrance market and trend of tradingof luxury brands to mass alternative‚ post 2008 financial crisis.Industry analysis identified the U.S fragrance industryto be low in attractiveness. Critical
Premium Economic growth Marketing Brand
160 Percent of fragrance market held by Coty Inc 13 % Percent of designer perfume brands priced at over $75 46 % Percent of celebrity perfume brands priced at over $75 1 % Marketing Project Management EXECUTIVE SUMMARY TRENDS Fragrances achieved strong growth in 2011. After experiencing a steep 7% decline in 2009 and recovering by 2% in 2010‚ sales of fragrances increased by 8% in 2011. Sales of fragrances declined in 2009
Premium Perfume Odor Aroma compound
DEDICATION/STUDENT BIO: EXECUTIVE SUMMARY: MISSION STATEMENT: Blossom Beauty is all about empowerment. Our tag line ‘let your inner beauty grow’ perfectly encapsulates the purpose of our brand. That is‚ to the let the natural beauty of young women flourish and grow‚ as they grow. At Blossom we believe that makeup shouldn’t be about covering up imperfections or looking like someone different‚ it’s about learning how to enhance what you already have. “At Blossom‚ our mission is to provide
Premium Cosmetics