Celebrity Endorsement and Impacts on Consumer’s Purchasing Decision By: Nisachon Tantiseneepong ID. 089095995 9/7/2009 MSc International Marketing Newcastle University Business School Supervisor: Dr. Matthew Gorton Table of Contents Title Page Acknowledgements Abstract Chapter 1 Introduction Chapter 2 Literature Review Chapter 3 Methodology Chapter 4 Results and Findings Chapter 5 Discussion Chapter 6 Conclusion References Appendices A B C Pictures of Advertisements Gucci Envy me Gucci
Premium Perfume Odor Amy Winehouse
For those items‚ there’s an entirely new onslaught of seductive ads to be found. The commercial for Sean John’s fragrance 3AM is a prime example of how sexual imagery can be used to make products appeal to consumers. Marketed as a unisex fragrance‚ the video stars company head Sean “Diddy” Combs and girlfriend Cassie Ventura. Scenes jump between the perspectives of both and vary between the two fighting and embracing‚ but ultimately
Premium Advertising Marketing Mass media
Go there and tell how when the dawn‚ Her early light diffusing‚ Your petals first flung open wide; His steps beside chill Neckar drawn‚ You see him silent by your side‚ Upon its Spring perennial musing‚ Saw how when morning’s light. All your fragrance stealing‚ Whispers to you as in mirth‚ Playful songs of Love’s delight‚ He‚ too‚ murmurs his love’s feeling. In the tongue he learned at birth. That when the sun of Keenigsthul’s height Pours out its golden flood‚ And with its slowly warming light
Premium Sun Love
in exploring for new fragrances or have an appreciation for this particular brand. The brand of this product‚ the cologne is clearly stating that this ad is for “gentlemen only‚” and “the new fragrance for men”. The advertisers entices the viewers by emphasizing the product and benefits they would receive from using it through social needs. By appealing to emotions‚ they focus on a social benefit that consumers may receive from the product that includes a masculine fragrance that is seductive and
Premium Gender Marketing Graphic design
slogan is just like a headline which uses initial capitalization or random initial capitalization to attract more attention and to stress the significant word to impress the consumer. For instance‚ LANCOME: The Fragrance For Treasured Moments Dior Addict: Dior Addict The Now fragrance from Dior. Sometimes full use of capitalization. Sometimes
Premium Advertising
enriched with goodness of glycerine. Read on to know more about it :).. Product Description • Khus Fragrance • Purely natural • Handmade glycerine Soaps • 100% Vegetarian (not for edible use) (hahahah they wrote this‚ not me :P) • 1 soap bar is Approx 100 gms Detail Specification Natural handcrafted soap is a luxurious tool in keeping your skin healthy. With its creamy lather‚ wonderful fragrances‚ and now affordable prices‚ pampering yourself has never
Premium Soap Glycerol Odor
Ben Jonson was an English dramatist and poet‚ born in 1572 and whose classical learning‚ gift for satire‚ and brilliant style made him one of the great figures of English literature. Although he had very little formal education he had a vast knowledge of Latin and Greek literature. His work became popular and he wrote entertaining plays for the court of King James I. These plays displayed his erudition‚ wit‚ and versatility and contained some of his best lyric poetry. Although Ben Jonson lived during
Premium England Ben Jonson William Shakespeare
modern products than one might expect - usually extracted through distillation‚ they are used to fragrance bathing products‚ incense‚ perfumes and cosmetics‚ as well as in some types of household cleaner. In terms of alternative medicine‚ essential oils are most frequently used today in aromatherapy. Essential oils re foun in aromatic plants‚ they contain the volatile molecules that contribute fragrance and taste. As of now‚ 400-500 essential oils are produced by citrus plants. The objective of this
Premium Essential oil Distillation
alcohol‚ another with secondary alcohol and the last one with unknown #12. Next they were put into boiling water and observed until the secondary alcohol turned cloudy. The final qualitative test was for the Esters‚ both the unknown and the known’s fragrance were compared. Next‚ was the quantitative test. An Erlenmeyer flask with aluminum foil and a rubber band mass was measured and then filled with 4 mL of unknown #12. The flask was then covered and had a hole poked through the foil. Next‚ it was placed
Premium Alcohol Carboxylic acid
to a market to satisfy a want or need. It is offered for attention‚ acquisition‚ use or consumption. LUX – Lux is a Convenience Product. It is purchased frequently‚ immediately and with least time and efforts. a)Features Lux Fragrances - The fragrance of Lux soaps varies depending on the product. The Lux bar soaps come in a variety of floral aromas‚ with the light rose scent being the most common. The Lux shower gel soap and hand wash soaps are produced in a wide range of scents including
Premium Color Aroma compound White