FACT SHEETS The PRADA Group Industrial activities Raw materials PRADA Group retail distribution channels Licensing agreements and joint ventures PRADA Group figures March 2012 PROFILE OF THE PRADA GROUP Prada was founded in Milan in 1913 by Mario Prada‚ Miuccia Prada’s grandfather‚ who opened in the prestigious glass-covered Galleria Vittorio Emanuele II arcade in Milan an exclusive shop selling leather bags‚ trunks‚ beauty cases and luxury
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This advertisement has clearly appropriated the concept and feelings around cat woman and cats in general. Cats are often known as mischievous animals‚ which is how the model relates to the slogan of the perfume‚ “discover the new mischievous fragrance”. Cats are also known to play with ribbons which is which a pink ribbon is seen floating through the Paris and around the model. With the word discover in pink font in the slogan‚ we then relate the pink ribbon to this idea of touring Paris. Cat
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n-octanol. The theoretical yield was 23.8 g of octyl acetate. The percent yield was 59.2%. The purification of the final ester was confirmed by boiling point (186-199°C) and infrared index (nD=1.419). It was a colorless liquid that had a slight fragrance of orange and indescribable chemicals. The Infrared spectra confirmed ester peaks: two C-O peaks at 1045cm-1 and 1241cm-1 and C=O at 1746cm-1 . Introduction: In this experiment‚ acetic acid and n-octanol will be used to prepare an ester‚ octyl
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service. the art of making perfumes began in ancient Egypt but was developed and further refined by the Romans and Arabs .The earliest use of perfume bottles in Egyptian and dates to around 1000BC. The Egyptians invented glass and perfume bottles. Fragrance quickly became the European center of perfume. Cultivation of flowers for their perfume essence‚ which had begun in the 14th century‚ grew into a major industry in the south of France. Perfume gloves become popular in France in 1656. Louis XV came
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My home in India is filled with the love‚ culture‚ wisdom‚ and peace. This beautiful home of mine has five bedrooms‚ a kitchen‚ a basement‚ a balcony‚ a living room‚ a family room and a backyard. There are three specific places in the home that are very close to me and were very unique in their way that make me attached to them. Each room symbolizes something unique. As soon as I open the main door‚ the first room I see is my family room‚ which stands for a bond of love. On holidays‚ all my family
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The idol of the Cave In Francis Bacon‚ The Four Idols are described as the causes of the human error in the pursuit of knowledge. The four idols are‚ the idol of tribe‚ the idol of cave‚ the idol of the marketplace and the idol of the theater. The idol of the cave is defined as those which arise with in the mind of the individual. This idol is common to all human beings. Francis Bacon stated that “The lofty and discursive puts together the finest and most general resemblances” (2). Francis Bacon
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Executive summary The following report is doing about the Cosmetics industry‚ using a particular focus on one of its company : L’Oreal. This report will define the industry and its scope in a first time. Then‚ the report will determine the key strategic issues and the critical success factors facing the cosmetics industry and L’Oreal in the next five years. Next‚ the report will identify the organisation likely to be successfull or not‚ paying a particular attention to the competitive position
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cosmetics‚ hair-care and fragrance products. The company¶s headquarters are in Manhattan‚ New York City. The company launched with four products under its flagship brand but over the decades‚ the business has grown alongside its reputation for elegance and quality. One of the platforms that Estee Lauder discovered was in 1968‚ with the launch of Clinique Laboratories Inc and hence become the first company with a line of products that were allergy tested and 100 percent fragrance free. The popularity
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EXECUTIVE SUMMARY Consumer behaviour is the study of how individuals‚ groups and organizations select‚ buy‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural‚ social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition‚ Information Search‚ evaluation
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THE EVOLUTION OF SOAP & DETERGENT INDUSTRY HISTORY Soaps The washing industry‚ usually known as the soap industry‚ has roots over 2000 years in the past‚ a soap factory having been found in the Pompeii excavations. However‚ among the many chemical process industries‚ none has experienced such a fundamental change in chemical raw materials as have the washing industries. It has been generally accepted that the per capita use of toilet soap is a reliable guide to he standard of living for
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