Segment Women 35-65 years old Upper Scale Social background Live in major cities in Greece‚ urban environment Both single & married •Soap-Lotion-Hydration products‚ Sophisticated Hydration‚ • • Anti-aging‚ Suncare Focus on Skincare & fragrances (less in makeup) Middle to high Pricing • DEMOGRAPHICS •Lower Competitive Pricing Dynamic & Career driven (or their husbands) •In Store service promotion & consultation‚ Intensive in store promotion & Like & follow fashion
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and body wash‚ making it extremely convenient for everyday use. The rich‚ cushiony formula can be used on any hair type‚ cleans hair in one application‚ and rinses easily with no build-up or even a hint of dryness! All Over Hair & Body Shampoo’s fragrance-free formula is gentle enough for color-treated hair‚ sensitive scalp‚ and can be used on babies and children. It doesn’t get much better than that! The FAQ desirability of “body” in a shampoo Is All Over Hair & Body Shampoo safe for color-
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Brand Strategies Analysis Report | By Teo Jia En November 4‚ 2010 Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4‚ 2010 Chanel.com: FAQ Information on Fashion Seasons [Online] Available at: http://www.chanel.com/en_US/fragrance-beauty/FAQ-28105 [Accessed 1 November 2010] WWD Beauty Report International‚ 2004 Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4‚ 2010 Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4‚ 2010
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Anna Sui (born August 4‚ 1964)[2] is an American fashion designer. Her luxury brand retails globally in the Americas‚ Europe‚ Asia and the Middle East. Her clothing‚ fragrance‚ cosmetic‚ and accessories lines sell at Anna Sui stores in over 50 countries and are also widely distributed at leading department stores worldwide.[3] Sui is known for her timeless designs and ability to transcend eras with her historical and culturally inspired collections. After leaving Parsons‚ she worked for a variety
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When Louis XIV began his reign in 1643‚ France’s capital was on the move‚ undergoing one of the greatest periods of expansion in its history. Louis was a young king with a great sense of style and history‚ and decided to make both himself and his country legendary. In the sixteenth century‚ the French were not thought of as the most elegant or sophisticated European nation‚ but by the end of the early eighteenth century France had a firm hold on culture‚ style‚ and luxury living. Before the mid-seventeenth
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Sexual Images and Social Inequality in Advertisements Mass media has played a very special and important role in social influences and identifications. Beauty is in the eyes of the beholder and the media is that of the beholder as it can be a “powerful agent of gender-role socialization” (Crooks and Baur 2008‚ 70). Generally‚ the media is the one that can either help shaped or changed certain social images. Once an image has been made popular by the media‚ it can become a substantial impact that
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Summary case study “Elie Saab : Growth of a Global Luxury Brand” I. Background Saab‚ born in Beirut‚ was nine years old when he developed an interest in dressmaking. By the time he was 18‚ Saab opened his first atelier with 10 employees. His product line at that time included luxurious evening gowns and wedding dresses. He received extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. In 1982‚ Saab opened his first workshop in Beirut and began designing
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OVERVIEW OF THE STUDY Bilimbi or scientifically known as Averrhoa Bilimbi have dozens of native names. It is widely called as cucumber tree or tree sorrel in English but the tree itself is native to most tropical countries. Filipinos generally called it "kamias" and it is a widely known tree that can be found in most house backyards. Bilimbi is a fruit-bearing tree from the genus averrhoa plant family‚ a close relative of carambola. Bilimbi fruit are used in many medicinal purposes because of
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Section A: Product Description The company of my product is Garnier. Garnier is a company that produces cosmetics and hair care products. It was founded in 1904.For more than 100 years; Garnier has been creating new and available cosmetics to cover multiple beauty needs. Garnier is the second largest brand in L’Oreal group. Garnier is in the fast moving consumer goods sector. Garnier produces hair care products‚ including the Fructis line‚ and most recently skin care products under the name
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Asa Rodger Graphic Design 0805966 STAGE 3 How do images have an influence on our thoughts and actions? In your essay‚ consider the persuasive effect of images and image manipulation on individuals and audiences. Take into account historical and contemporary perspectives. Consider the effectiveness of various image making media. Select case studies to illustrate your discussion and conclusions. Try to find relevant points of comparison and contrast in your selected examples. Contents
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