PROJECT REPORT Benetton’s Shock Therapy A case study of the company which employed Shock Advertising Submitted in partial fulfillment of the requirement for the award of the degree of B.A. (H) Journalism to UNIVERSITY OF DELHI Submitted by Under the guidance of Dr. A. K. Thakur Sinchita Majumdar B.A.(H) Journalism‚ 3rd Year‚ Maharaja Agrasen College Asst. Professor‚ Dept of Journalism and Mass Communication‚ Roll No. 11/781 University of Delhi Session 2013-2014
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G-Shock is a brand of watches manufactured by Casio‚ known for its resistance to shocks (e.g. hard knocks and strong vibrations). They were‚ and continue to be‚ designed primarily for sports‚ military‚ and outdoor adventure oriented activity; for example‚ practically all G-Shocks have some kind of stopwatch feature‚ countdown timer‚ light and water resistance. Recent models have become more luxury and design oriented as well as becoming very popular among youth. The first G-Shock was the DW-5000C
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Culture Shock • If you were visiting and studying the Yanomamo‚ describe what you would have done to prepare yourself for possible culture shock. • Describe a personal experience you have had where you experienced culture shock. What components of culture were you shocked by? • Explain how understanding the major components of culture are important in a situation such as the one you or Napoleon Chagnon experienced. To prepare myself for the possibility of culture shock‚ I would
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Power corrupts‚ absolute power corrupts absolutely... The adage is quite old but its relevance is ageless. The past week has clearly reflected how the politicians have become absolutely corrupt by virtue of the absolute power bestowed on them through constitution. Every effort to remove this absolutism has been thwarted with complete disdain. Lokpal has not been allowed for so many decades and all the political group has covertly disliked it and colluded to not allow it happen in spite of a free
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FUTURE SHOCK Chapters 1-3 INTRODUCTION This is a book about what happens to people when they are overwhelmed by change. It is about the ways in which we adapt—or fail to adapt—to the future. Much has been written about the future. Yet‚ for the most part‚ books about the world to come sound a harsh metallic note. These pages‚ by contrast‚ concern themselves with the "soft" or human side of tomorrow. Moreover‚ they concern themselves with the steps by which we are likely to reach tomorrow
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College education has been developed since 1636. Quantity of student involved in college increases every year. Even though‚ college graduates have some trouble to find a job recently. Education is a permanent process. College and university are steps within this process. It gives a better job‚ the opportunity of being a better person and making more money. First‚ a college degree helps you to find a better job. It is due to big companies are looking for people to assign activities. These activities
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Alfred Adler Born on February 7th‚ 1870 and died of a heart attack on May 28 1937 Received a medical degree from the university of Vienna in 1895 Married in 1897 and had four children Apparent physical comforts but suffered in childhood and physically and emotionally Almost died from pneumonia at the age of 5 His one goal was to make a psychological way that fought for the holistic point of an individual as well as social equality Adler’s theories that he came up with were: Spirituality
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Credit Education for College Students Credit history is a record of someone’s payments to creditors‚ and it is tracked and updated by three major credit reporting bureaus: Experian‚ Equifax‚ and TransUnion. Credit history is expressed in a three-digit number‚ and it is also known as a FICO score. This score is tied to consumer’s social security number‚ so different companies can request a credit report every time person is trying to get a loan‚ a new contract on a cell phone‚ or an insurance quote
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suffered during the war‚ in 1917 British physician Charles Myers coined this reaction as Shell Shock. It was thought that shell shock was due to the result of being close to exploding shells. Today though‚ Shell shock is called Post-Traumatic Stress Disorder (PTSD). This change of name happened in 1970 after the Vietnam War. PTSD is essentially the same as Shell Shock but PTSD is a more precise than Shell Shock was. PTSD is now considered a common psychological disorder which can occur to a person after
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Report: Alfred Hitchcock 1922-1939 Alfred Hitchcock’s name will be remembered forever throughout history‚ but a man does not become a legend overnight. Before becoming a master of any given skill‚ one must experiment with the boundaries and capabilities of his specific field of choice. From the beginning Hitchcock had to find what boundaries he could push and which others he couldn’t. From 1922 to 1939 Alfred Hitchcock made 24 films‚ and through the development of those films he experimented with
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