Actually‚ as the high complexity of consumers today‚ marketers seldom use only one segmentation method to segments the whole market. Thus‚ we found that Tao Bao and eBay are tending to use multiple aspects‚ but it also has the most influential segmentation. First‚ in geographic segmentation‚ e-Bay segments the market based on the nation. For example‚ the apps will suggest the most popular products in different nations due to distinct preferences such as the clothes‚ shoes and accessories in the front
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technical opinion DOI: 10.1145/ 1435417.1435450 BY CAROL XIAOJUAN OU‚ ROBERT M. DAVISON Why eBay Lost to TaoBao in China: The Global Advantage electronic commerce involves electronically-facilitated transactions between consumers through third parties.9 In China‚ a number of C2C platforms have emerged‚ such as eBay (China)‚ TaoBao and PaiPai. TaoBao‚ established in 2003‚ has quickly assumed a dominant position in this market‚ underlined by the December 2006 decision by eBay to quit the C2C market
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The impacts of TAOBAO(business to customer) on E-business in China. Introduction In the last few decades‚ an increasing number of consumers are willing to choose online shopping rather than traditional purchase methods‚ such as supermarket and mall. The website named TAOBAO is a newly developing online shopping website‚ based on business-to-customer(B2C). This system can be defined as one model of electronic business (E-business) and that includes “Selling individual products to individual buyers
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European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.6‚ No.5‚ 2014 www.iiste.org Exploring Foreigners’ Online Shopping Experience in China: A Case of Taobao Salimu Abushiri Jinyevu*‚ Nuran Ally Mwasha School of Economics & Business Administration‚ Central China Normal University (CCNU)‚ 152 Luoyu Avenue‚ Wuhan‚ Hubei‚ 430079‚ P.R. China *Email of the corresponding author: salb90@yahoo.com Abstract This study is a result of the survey done amongst
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online shopping event。 China’s Singles Day has evolved into what is probably the world’s biggest online shopping event。 The 50‚000-plus merchants on Alibaba’s consumer-oriented Tmall.com took in 13.2 billion yuan (US$2.1 billion)， the company said‚ after discounts of at least 50 percent were promised on a massive range of goods。 Sales on Alibaba’s Taobao marketplace took the 24-hour total to 19.1 billion yuan。 The Tmall total was more than three times the amount raised on the same day last year and
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，Alibaba international (www.alibaba.com) serves to bring together importers and exporters from more than 240 countries and regions. The China marketplace Alibaba China (www.1688.com) is developed for domestic business-to-business trade in China. And Taobao (which means “digging treasure”) is China’s most popular business-to-consumer and consumer-to-consumer trading site with more than 20 million registered users. In addition‚ Alibaba.com offers a transaction-based wholesale platform‚ AliExpress (www
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In July 2000‚ Alibaba started selling its advertising space. Then‚ Alibaba started offering a customized online marketplace for its members called "Alibabies" for a premium. Additionally‚ Alibaba began charging its members for its services. Next‚ Alibaba’s members had touched the one million mark. Alibaba was launched at a time when the Chinese Internet industry was in sunrise. Considering the growth potential of the budding e-commerce market‚ other players were expected to intensify competition in
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PART III: COMPREHENSIVE CASES ICMR ISS Cenler for Management Research www.lcmrlndlo.oig Case 5 Alibaba in 2011: Competing in China & Beyond "Alibaba has a first-mover advantage that makes it very hard for competitors to chip away at their lead in the rnarket."i -DICK WEI‚ Analyst‚ J.P. Morgan Securities Inc.‚ 1 in 2007. "For LIS‚ the goal has been to build a company that lasts 102 years and a company that changes China. We ’re only six years old‚ so while other people may call us a success‚ we
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trust on Alibaba’s brand 30 4.3 Maintaining Alibaba’s Culture 30 5. SOLUTIONS AND RECOMMENDATIONS 30 APPENDIX 32 1. EXECUTIVE SUMMARY Alibaba group is a relatively young Chinese e-commerce company that provides sales services through online and mobile platforms in retail and wholesale trade. Since its inception in year 1999‚ Alibaba achieved the status of being the largest online and mobile commerce company in the world if measured using gross merchandise volume (GMV). With Alibaba’s commitment
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too. While eBay didn’t want or think to adapt its strategy‚ Alibaba perfectly adapted to the local culture. By looking at the Tobago website you can tell that‚ it is a Chinese platform. To compete with eBay‚ Jack Ma (Alibaba’s founder) has given a strong local identity to Taobao(website). First‚ every member of the administration team had to choose a nickname‚
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