Assignment 3: Pricing Strategy and Channel Distribution 1. Determine and discuss a pricing strategy (Penetration and Skimming) The penetration pricing strategy approach is what we are going use to represent our SONO water filter products in today’s market. Since it serves as many customers as possible representing different valua-tions‚ this pric¬ing model will be our best option. The advantage this approach holds for us is the low volume customers‚ who presumably have a relatively lower valu¬ation
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means whether it is aligned with performance and the power of shareholders in setting it and how well it is being disclosed. Talking about the corporate governance structure of Alibaba Group Holdings Limited‚ it could be first looking into the Board of Directors’ and its special “Partnership System” of Alibaba Group. Alibaba was founded in 1999 by Former English Teacher‚ Jack Ma‚ and his associates and it is nowadays the world’s largest E-Commerce Company. According to the Wall Street Journal‚ the
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Alibaba.com’s Brief Company Background On November 6‚ 2007‚ Alibaba.com debuted on the Hong Kong Stock Exchange‚ raising US$1.5 billion to become the world’s biggest Internet stock offering since Google’s initial public offering (IPO) in 2004. On the first trading day‚ frenzied purchases of the stock pushed prices up to by 193%‚ the fourth largest first day gain in Hong Kong’s stock exchange in three years. The closing price of US$5.09 per share gave Alibaba.com a value of about US$25.6 billion
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CHAPTER 10: MARKET POWER AND PRICING STRATEGY Introduction We have examined how firms with market power can generate positive economic profit by influencing the price at which their products or services are sold. This conclusion was based on the assumption that firms must charge the same price to all customers. Now we explore alternative pricing strategies and show that when a firm with market power can “discriminate” among customers‚ additional surplus (beyond that achieved by a single-price
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The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
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Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete
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senior management is that they have not developed a competitive pricing strategy to increase its passenger and freight travel market share. Case Solution: Eurotunnel should use a market-penetration pricing strategy at all times to gain freight customers. It should use a market-penetration pricing strategy during non-peak periods and a premium pricing strategy during peak periods with passenger car customers. Rationale: This strategy works best for Eurotunnel to gain market share for three main
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MGMT 614 CORPORATE STRATEGY SMU MBA (PART-TIME) 2015 Table of Contents 1. EXECUTIVE SUMMARY 2 2. ALIBABA BACKGROUND AND HISTORY 3 2.1. GENERAL OVERVIEW OF ALIBABA 3 2.2 MISSION/VISION 6 3. STRATEGIC ANALYSIS 7 3.1. BUSINESS ANALYSIS 8 3.1.1 Overview 8 3.2.2 Domestic retail market 9 3.2.3 Global wholesale market (Alibaba.com) 16 3.2.4 Domestic wholesale market (1688.com) 17 3.2.5 Global retail market(AliExpress.com) 18 3.2.6 Cloud computing and Internet Infrastructure 19
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Alibaba: Competing in China and Beyond Individual Report Intercultural Management Professor: Dr. Jacobo Ramirez Aalto University School of Economics Bachelor´s Degree Program in International Business Mikkeli Campus September 3‚ 2012 Matti Uusivirta Introduction In this report I will examine the case “Alibaba: Competing in China and Beyond.” Alibaba under the leadership of Jack Ma‚ its founder has transformed into one of the most successful e-commerce companies in China. In
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Pharmaceutical Manufacturing – Economics Perspective Pharmaceutical industry is unique in the economy since it is a manufacturing industry but is fundamentally based in research and development. The US pharmaceutical industry is an international leader in drug innovation. US produced more new molecular entities‚ both chemical and biological‚ compared to Europe and Japan. The United States also leads‚ by far‚ Europe and Japan in the number for new Patents filed for pharmaceuticals. The United States
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