businesses to sell product and services to consumers. Amazon ‚ Flipkart ‚ Myntra ‚ Jabong etc. Business – to – Business ( B 2 B ) A e – Marketplace for businesses to sell products and services to businesses i.e. retailers or corporate consumers. Alibaba ‚ Indiamart etc. Customer – to – Customer ( C 2 C ) A e – Marketplace for consumers to sell products and services to consumers through a business organization who acts as a facilitator. e – bay ‚ Google adward ‚ Quikr etc. Well Flipkart
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from an external influence they need to adapt their products or services. Pestle stand for ‘Political‚ Economical‚ Social‚ Technological‚ Legal and Environmental. In this report I am going to use 4 articles which are about a specific firm and discuss how each one suffers from one of the factors of the PESTLE analysis 1. Tube gets first Wi-Fi connection at Charing Cross 1.1 Technology is one external factor from the PESTLE analysis‚ The article is about project Wi-Fi which is about the introduction
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and adapt to the new environment in order to survive. Contents Summary 2 Contents 3 Introduction 4 Strategic Issues Facing the Warner Music Group 4 Macro Environmental Issues shaping the music industry 4 PESTLE Analysis 5 The Attractiveness of the music industry 5 Industry Dynamics 6 Globalisation 7 Risk 7 Ethics and CSR 7 Recommendations 8 Conclusion 8 References 8 Introduction In the 1980’s the rather stable music industry started
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and its operating environment‚ this analysis will discuss the external and internal factors‚ of EBay and the implications of their environment in relation to the factors analysed. This in-depth analysis will be aided with analytical tools such as PESTLE‚ SWOT‚ and the use of rich picture. Subsequently with the analytical findings‚ suggested strategic options will be discussed which EBay may have opted to choose. EBay’s History: EBay was established in September 1995 by Pierre Omidyar as an online
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References: Alibaba. (2006). Taobao Releases 2006 Key Metrics. Retrieved June 5‚ 2008‚ from http://www.alibaba.com/aboutalibaba/aligroup/press_releases070117.html Alipay Chen‚ J.‚ Zhang‚ C.‚ Yuan‚ Y.‚ & Huang‚ L. (2007). Understanding the emerging C2C electronic market
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Flooding the Indian Motorcycle Market A spree of launches An Introduction: This case talks about how the Indian market got flooded with Motorcycles. In 1999 the main players in the market were :- * Hero Honda Ltd. * Kinetic Engineering Ltd. * Bajaj Ltd. * Royal Enfield Ltd. 1999: Hero Honda launched CBZ 156cc motorcycle . Bajaj launched Kawasaki‚ Boxer AT & CT .Royal enfield launched machismo A350 and lightning 535 . Kinetic engineering ltd launched Brat and kinetic challenger
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[键入文字] Coursework Header Sheet 160593-11 Course RESE1031: PPD3 - Thematic Independent St Course School/Level BU/UG Coursework Essay 2 Assessment Weight 50.00% Tutor J Whiteley Submission Deadline 17/03/2010 Coursework is receipted on the understanding that it is the student ’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance
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Baidu CASE: A-197 DATE: 02/05/09 BAIDU.COM‚ INC.: VALUATION AT IPO Since its official launch in January 2000‚ Baidu.com‚ Inc. (Baidu) quickly grew to become the leading Internet search engine in China. After three rounds of private funding‚ Baidu registered to go public on the NASDAQ Stock Market (Ticker Symbol: BIDU) on August 5‚ 2005. (See Exhibits 1 and 2 for a listing of Baidu’s private funding sources and pre-IPO share allocations.) The initial public offering (IPO) turned out to be one of
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Coach Inc. Business as Usual Ron Silver Baker College Coach Inc. Business as Usual Introduction When I first started my research on Coach Inc.‚ I instantly knew‚ that with so much information about this company available‚ I’d bitten off more than I could chew. With all I’ve learned about Coach Inc.‚ there is still plenty to know. This paper talks about some of the many business terms used by Coach Inc.‚ the organizational structure of the company‚ targeting five specific
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International marketing Use examples to demonstrate your ability Define you topics e.g. pestle but most marks will be in ability to apply knowledge Look at the brand republic for people doing the resit paper Mind tools and business balls and strategic models good books to look at Key topics: Why would a business internationalise? International marketing strategies e.g. Ansoff growth strategies and think global‚ act local Culture‚ what is it and what are typologies and their use to marketers(
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