Alibaba case study - E-commerce marketplace in China Alibaba.com is one of the leading B2B e-commerce companies in China. It provides a marketplace connecting small and medium-sized buyers and suppliers from China and around the world. Tags (view related articles): Case studies‚ Business-to-Business (B2B) Alibaba’s web presence includes an international marketplace (www.alibaba.com) focuses on global importers and exporters and a China marketplace (www.alibaba.com.cn) which focuses on suppliers
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of buyers on Taobao. As a result‚ buyers were willing to pay a premium for quality assurance and better service‚ pushing the market towards the B2C end. Alibaba formed good relationship with most of the brand and established a solid consumer base. It soon became aware of the trend and leveraged its strength by launching a B2C platform‚ TMall. Currently‚ it’s the largest B2C website in China. Moreover‚ a long list of fees would be incurred to sellers in the platform. As more business migrate to the
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to ODM principles when it produced smartphones by efficiently catering for carriers’ specifications and requests. HTC’s ODM smartphones continued to generate profit margin as high as 20% compared to industry average of 5%[3]. According to Harvard Business Review‚ HTC shipped more than 70% of the world’s Windows smartphones in 2006 at its peak. HTC won a reputation for excellent smartphones. But it wanted more‚ and began to invest more in innovation before eventually creating its own brand in 2007
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dual-class structure because the partners are the only ones who can control certain important decisions. The holders of partnership interests would have more decision making authority over many governance decisions in the operating subsidiaries of Alibaba; so the partnership structure achieves the same outcome as dual-share structure. A small group of insiders and/or founders are controlling important decisions. This does not mean the minority shareholders are losing money. In partnership structured
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beneficial social impacts of a firm’s behavior. When doing so‚ Companies usually synergize their business goals with the CSR goals. However‚ some companies announce false CSR values in order to gain social reputation and government support‚ thus it is necessary to assess the authenticity of corporate CSR. The main goal of this Corporate Social Audit is to identify the specific CSR aspects that Alibaba Group claims to contribute‚ assess whether or not it is doing what it claims to do‚ and make a statement
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Actually‚ as the high complexity of consumers today‚ marketers seldom use only one segmentation method to segments the whole market. Thus‚ we found that Tao Bao and eBay are tending to use multiple aspects‚ but it also has the most influential segmentation. First‚ in geographic segmentation‚ e-Bay segments the market based on the nation. For example‚ the apps will suggest the most popular products in different nations due to distinct preferences such as the clothes‚ shoes and accessories in the front
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industrial output. iResearch estimated that the number of SMEs in China would rise from 31.5 million in 2006 to 50 million in 2012 (see Exhibit 1).1 Out of these 31.5 million Chinese SMEs‚ a mere 8.8 million‚ or 28 percent‚ utilized third-party B2B (business-to-business) e-commerce platforms. With the Chinese government encouraging SMEs to use third-party e-commerce platforms‚ however‚ the numbers were expected to rise to 41 million and 82 percent‚ respectively‚ in 2012 (See exhibit 2).2 The implication was
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2015/7/16 Business Model Canvas Examples | Understanding Business Models ALL POSTS TAGGED BUSINESS MODEL CANVAS EXAMPLES Understanding LinkedIn Business Model In the post titled‚ ‘Understanding Business Model Fundamentals’‚ we learnt why do we need to understand business models and how to visually represent a business model using the ‘Business Model Canvas’. In this post‚ we will try to understand LinkedIn business model using the Canvas. LinkedIn is the world’s largest professional network. As of 31st March 2012
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BUSINESS MODEL GENERATION EXERCISE RQ1 What is a Business Model? At least 2 paragraphs. The first step in implementing an effective business model is to adequately understand the definition. Osterwalder and Pigneur (2010) define a business model as “the rationale of how an organization creates‚ delivers‚ and captures value.” (14) In simple terms‚ a business model is an outline or a blueprint an organization uses to constract effective processes‚ structure‚ and systems. While business
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The business partnering model and its impact on both the HR function and HR practice Since the concept of the business partnering model was introduced by Ulrich in 1997‚ the composition of the HR function has dramatically changed. As Goodge (2005) identified‚ “partnering is fundamentally changing almost every HR function‚ every HR job‚ and every HR career” (Pg. 32). Ulrich argued that HR needed to deliver on both a strategic and administrative level and identified four key roles through which organisations
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