Book Report “Reading Nudge” These days‚ knowing ‘who customer is’ becomes more and more important in marketing. Then‚ to know precisely who customer is‚ is it enough to study marketing area based on the thought which is “human is rational”? As a marketer‚ I have been conducting lots of marketing project in my working area. But‚ as I conducted those projects‚ I felt that knowing customer is very difficult. It is because sometimes customer was very rational‚ but in other times customer was extremely
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Contagious Book Report Introduction: Why Things Catch on The book begins with a restaurant story of Howard Wein that moved to Philadelphia over in March 2004. Wein is trying to open a restaurant in the downtown of Philadelphia. He realized that had good food and great atmosphere was not enough to be successful and be stand out in the crowded area filled with competitors. He decided to serve his food with the best and freshest ingredients‚ and the response turn out to be incredible. It created
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unfortunate number of mass killings. From the slow destruction of the Native American peoples‚ to the brief but devastating Holocaust‚ to modern terrorist attacks‚ history books tell of atrocity after atrocity. If one were to ask a random person on the street‚ he or she could probably provide a decent explanation of any of these events. After all‚ humanity has a fascination with violent and horrific acts‚ so if people remember anything from high school history class‚ it is likely a tragedy. However‚ there
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to then address and give a short overview of my short story. I plan to focus especially on the differences in people’s responses to stress‚ as highlighted in “All the King’s Horses‚” and also on humanity in inhumane situations. I will be exploring these two focuses through many different lenses. Preliminary These: In his short story “All the King’s Horses‚” Vonnegut introduces the reader to the psychology of stress reactions and the slow‚ necessary diminishment of basic human morals in the face
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Books On ADHD Preface ADHD‚ a pretty well known term to describe a psychological disorder has garnered quite the attention of the years. A large volume of ADHD research has been done since and the results have been in the range from startling to the very obvious. Several books have been written on ADHD as well‚ for all ages‚ and many guidebooks have also been written for help on this particular issue. What is ADHD? ADHD‚ Attention Deficit Hyperactivity Disorder is a psychatric disorder which leads
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Chains Summer Reading and Book Report In the year of 1776‚ America was much different than it is today. Back then‚ we were ruled by the British Royal Family‚ and we only had a total of thirteen colonies. Chains was based in the time of slavery and of the Revolutionary War. Isabel and Ruth were slaves for Miss Finch; in her will‚ Miss Finch wrote for the sisters to be freed once she had passed. After the funeral‚ the will could not be acquired. Now the girls were slaves‚ not free. After
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The Hidden Side of Freakonomics Freakonomics by Steven D. Levitt and Stephen J. Dubner is a book aimed at exposing the secret within everything. The authors prove that in many cases‚ two items don’t have to be connected because they are correlated. Moreover‚ two unrelated items can in fact be connected. Proving so was less difficult than it would seem. All it took was the right information. They were able to prove the most unlikely of correlations. The authors stress that in a world where incentives
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Into the Wild by John Krakauer is a book about Chris McCandless and his journey in the wild. He was a smart person‚ but lacked certain survival skills. I believe he would have been alive if he had been more careful and studied more about wilderness survival. Chris McCandless went into the wild because he wasn’t satisfied with his life at home. He had a very privileged background and was doing great in school. Then he decided he was tired of it and left a life many people wish they could have. He
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While in the faction Dauntless his job was to oversee the dauntless initiates. He is also Tris’ boyfriend. Jeanine Matthews: Leader of Erudite (a faction focused on knowledge‚ intelligence‚ curiosity‚ and wisdom.) She tries to kill and do tests on all of the Divergents she can find. Tris and she are very similar in the way they think. 4. Plot: Give a brief plot summary of the story. Abnegation was attacked by the Erudite army (who were under a simulation) which was led by Jeanine Matthews
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Hatchet is a book written by Gary Paulsen and is a fictional novel about a boy lost in the Canadian woods. This story is about a boy in the Canadian woods that is dealing with the struggles of divorce where he will experience what it is like to be alone. He will come to find that there are some problems to face along the way. Brian will come to find out that the Canadian woods is a very dangerous place for a lost boy. Brian knows that finding the right foods and protection could be very crucial
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