talks about the various measures taken by NIL to keep the Maggi brand fresh in the minds of Indian consumers. The case also talks about the various extensions of the Maggi brand and tries to analyze why only the sauces and ketchups category‚ among all the other product extensions‚ managed to succeed. It further discusses the measures taken by NIL to reposition Maggi as a ’health product’. The case ends with a discussion whether NIL would be successful in sustaining this new image for Maggi in the
Premium Maggi Instant noodles Marketing
The Tootsie Roll Expansion Project; Growth to Solidify the Future ACC/561 September 26‚ 2011 Jared Jones The Tootsie Roll Expansion Project; Growth to Solidify the Future “Everyone loves the flavor of a tootsie pop” has been a popular phrase for years‚ a commercial jingle that reminds everyone of the wonderful taste‚ a memory from childhood that brings people from miles around to local candy stores seeking Tootsie rolls‚ whether it is a lollipop or a tootsie roll chocolate‚ everyone
Premium Financial ratio Loan Financial ratios
ARTICLE IN PRESS Int. J. Production Economics 87 (2004) 251–266 Enterprise information systems project implementation: A case study of ERP in Rolls-Royce Yahaya Yusufa‚*‚ A. Gunasekaranb‚ Mark S. Abthorpec a Business School‚ University of Hull‚ Hull HU6 7RX‚ UK Department of Management‚ University of Massachusetts‚ 285 Old Westport Road‚ North Dartmouth‚ MA 02747-2300‚ USA c Department of Mechanical and Manufacturing Engineering‚ Nottingham Trent University‚ Burton Street‚ Nottingham NG1
Premium Enterprise resource planning
The Fuqua School of Business Despegar.com : A start-up in Latin America "I truly believe that the Internet will change the way we work‚ live‚ play and learn in ways we are just beginning to explore.” John Chambers‚ CEO‚ Cisco Systems‚ Inc. “…The Internet is a tidal wave. It chang es the rules. It is an incredible opportunity as well an incredible challenge…” Bill Gates‚ CEO‚ Microsoft Corp. Although it was one of the warmest and sunniest weeks of the year in Miami‚ Roberto Souviron‚ Ernesto
Premium Travel agency Latin America United States
Roll of Thunder In Roll of Thunder‚ there are many successes of the Logan family. We see this in a lot of the characters‚ especially Cassie. She tends to be stubborn in her views‚ as is her Uncle Hammer. Her parents teacher her how to grow up with dignity and to put her pride aside so that she can endure the racism she will face. Cassie‚ despite her stubborn personality‚ learns that racism is something to fight when the time is right‚ and to endure when it is necessary. Throughout this
Premium Black people Race White people
county. This waterway is a way of life and what put Yuma on the map and in leading the way for agriculture and agribusiness. Irrigation changed Yuma in many ways. The territory in Yuma changed from fifty thousand acres to sixty thousand acres. This is about twenty five miles south of Yuma to the Mexican boundary. All these lands are fertile and productive. They are all also capable of producing enormous crop yields when provided with a sufficient supply of water. In the years of 1858-59 were the most
Premium Agriculture Irrigation Water
Tootsie Roll Industries Inc. Loan Package Tootsie Roll Industries Inc. and its branches makes and sells candy including “Andes mints‚ Junior Mints‚ Charleston Chew‚ Mason Dots‚ Sugar Daddy‚ and the ever popular Tootsie Roll‚ which has been made from the same formula for over a 100 years” (Hoovers Academics‚ 2012) Tootsie Roll Industry’s customers include a wide variety of supermarkets‚ dollar stores‚ discount warehouse clubs‚ fund-raising charitable organizations‚ and the United States
Premium United States dollar Financial ratio Balance sheet
Moran 2011:818).This paper will not only look at the new ways in which organisations attempt to capture the attention of potential and present customers with the help of technology through the use of mobile apps and social media websites but also how these new devices are re-shaping whole business strategies. What is marketing? For most‚ the term marketing is just another word for advertising. However‚ it is much more than this. The term marketing means anything one does to promote and grow
Premium Marketing
Ali GreerResearch PaperHST 367 How One Band Changed a Generation The 1960’s is a decade remembered for its counterculture‚ social revolution and an emergence of a new kind of popular culture. If you asked me what my first thoughts were when I hear the decade 1960s‚ I automatically think about the Beatles. Has a decade ever had such a defining musical group that represents not only a shift to more rebellious music such as Rock n Roll‚ but an influence so great that they are still talked about
Premium
many parts of the Constitution that are changed every year to adapt to the ever changing United States lifestyle. One part of the Constitution‚ known as the elastic clause‚ changes almost every year. The elastic clause makes it so that Congress is able to add and abolish laws to fit the needs of the people. An example of the elastic clause is the Brown vs Board of Education‚ Topeka‚ Kansas. In 1954‚ when Linda Brown was not allowed to go to the local all white elementary school because the school
Premium Law United States Constitution Constitution