ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
Premium Marketing Marketing research Potato
BUSINESS CASES Management for Filipinos by Conrado E. Inigo Scientific Analysis of Business Cases Case Study – is a very effective method in improving individual’s ability to analyze a situation‚ establish premises‚ arrive at valid conclusions‚ decide on courses of action and visualize consequences and results • A case usually narrates the development of a situation over an extended period of time • The analyst projects himself into the situation and visualizes it as though he is personally
Premium Scientific method Case study
u10a1 Project: Case Study COUN5239 Theories of Psychotherapy INTRODUCTION The five basic needs‚ survival‚ belonging‚ power‚ fun‚ and freedom‚ of every human being is the underlying concept of Reality Therapy. Attempting to fulfill these needs is what motivates all human behavior. Choice theory is the major construct of reality therapy and operates under the notion that all human beings are responsible for their own behavior and choices. Choices that meet one of the
Premium Choice Maslow's hierarchy of needs
decision • Key Issues are the main points that are critical to making a decision • There are both Major Issues and Minor Issues; so major of the majors and minor on the minors Analysis • Use all the skills and tools you have learned to evaluate and analyze the Key Issues to determine the basic facts of the case • Run the Numbers! – use Excel and other programs • Test your assumptions! – Sensitivity Analysis Recommendation 1. Your unique solution to the Key Problem based on identifying‚ analyzing
Premium Enron Financial statements
Company Case Study II Case summary summary Nine years ago‚ because of the considerable negotiation of the city government to the company‚ Deshler Chemical Company was established at the city of Conroyville‚ Tennesse. The company paid enough money for the land; they constructed a plant to Deshler’s specification with the company repaying the building cost and agreed that the company should have an employment for at least 50 persons and to collect no property taxes for 10 years. summary After
Premium
Case Study 1 Richard is determined to do well in school "this time around." He tried school several years ago‚ but he didn’t take the time to learn how to study or how to be prepared. In frustration‚ he quit. Richard is a strong reader‚ so he wasn’t bothered by the fact that this time most of his classes have considerable amounts of reading. The method he decided would work best would be to take notes and to spend most of his time studying from the notes. He would copy as much of the information
Premium Textbook Textbooks Learning
Part 2 Case 4 Question 4 – What are some other opportunities for partnerships between retailers and their suppliers in China? Chinese companies can easily transition into multiple channels by creating partnerships with their suppliers. They can advertise and sell products on their supplier’s website and through their other distribution channels. A partnership would also enable the company to sell their products at a cheaper price because they are getting things from their supplier for less and
Premium Corporation Marketing Distribution
because a loved one had died through suicide (Barry). People who could have done great good to society have died because of suicide (Barry). People should see that suicide is wrong because it is not morally acceptable‚ it impairs society‚ and something should be done to prevent suicide. One of the biggest reasons that suicide is wrong is that it is morally not acceptable. For religious believers‚ God had mandated that "Thou shall not kill" as a commandment. No matter how you are killed‚ either by someone
Free Suicide
NORTHWEST SAMAR STATE UNIVERSITY Graduate School and Training Academy Calbayog City Course: Master of Science in Information Technology Subject: Client Server Computing Professor: Mr. Donald M. Patimo‚ MPM Student: Riva A. Gatongay CASE STUDIES IN THIN CLIENT ACCEPTANCE The challenge facing the acceptance of Thin Clients is a combination of architectural design and integration strategy rather than a purely technical issue‚ and a careful selection of services to be offered over Thin
Premium
KCCB Missing Masterpiece Case Study Summary This case is all about a well reputed commercial television station named KCCB‚ which was famed for its local programming and news; fell back on schedule of airing a documentary which was misplaced. This was the leading station until a year ago; KCCB had the highest concentration ratio from the entire industry‚ but later on they tended to feel that they are losing the game sluggishly as the competitors carry out all sorts of tactics to improve their base
Premium Organization Organizational studies and human resource management