BA 4221 – MIDTERM CASE INSTRUCTIONS: BAKE ME A CAKE Students are required to purchase this case from Ivey Publishing. See “Ordering Instructions for Students” under the Course Syllabus section of D2L. Due date: 4:30 p.m.‚ October 21st. Ivey Case: 9B13B001 Synopsis On January 14‚ 2012‚ Amy Bourgon‚ sole proprietor of Bake Me A Cake (BMAC)‚ set out to make some decisions regarding the company’s future strategy. BMAC had grown and Bourgon was considering a move because she was unsure of
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I- TITLE THE BIG SQUEEZE ON WORKERS II- SUMMARY Spina says the downturn has force him to work even longer hours than he did during the boom-- about 15% more. The added hustling is one reason his team has racked up revenue gains of 46% this year in an abysmal ad market. “They’re working longer and harder.” says Spina. Although recessions usually bring slides in this efficiency measure‚ the fourth quarters outstanding 5% gain gave more credibility to the idea that technology has made the economy
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Case Study Case 2.1 Hacking into Harvard The case “Hacking into Harvard” involves the applicants of some of the nation’s most prestigious MBA programs‚ who thought they had a chance to find out sooner what admission decisions the business schools made in their case. On Businessweek Online message board they saw instructions left by an anonymous hacker on how to get into schools databases and find out the decisions made. It was not hard – all schools used the same application software from Apply
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CPA Program -- professional level - Global Strategy and Leadership Webinar 5 Case Analysis: Notting Foods Australia Pty Ltd Case Study 2 Semester 1 2013 Authors: Samantha Winter and Delyth Samuel Published by Deakin University on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 © CPA Australia Ltd 2013 The contents and any information contained in this document (Information) are for general information only. They are not intended as professional advice. For any professional advice‚ please
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Case Study NUPATH FOODS‚ INC. James Ornath read the latest sales figures with a great deal of satisfaction. The vice president of marketing at Nupath Foods‚ Inc.‚ was pleased to see that the marketing campaign to improve sagging sales of Prowess cat food was working. Sales volume of the product had increased 20 percent in the past quarter compared with the previous year and market share was up. The improved sales of Prowess could be credited to Denise Washington‚ the brand manager responsible
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Cheating is wrong. There’s no way of justifying cheating whether it’s plagiarizing‚ being unfaithful to your partner‚ or just finding a loophole to win an event. You can get caught cheating and have serious consequences. Not only is it morally wrong‚ cheating is simply a poor excuse not to work hard at achieving your ultimate goals. First off‚ plagiarism is a highly common way of cheating. If you study at a college or university‚ expulsion can be a form of reprimanding in terms of this offense
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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BUSINESS CASES Management for Filipinos by Conrado E. Inigo Scientific Analysis of Business Cases Case Study – is a very effective method in improving individual’s ability to analyze a situation‚ establish premises‚ arrive at valid conclusions‚ decide on courses of action and visualize consequences and results • A case usually narrates the development of a situation over an extended period of time • The analyst projects himself into the situation and visualizes it as though he is personally
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u10a1 Project: Case Study COUN5239 Theories of Psychotherapy INTRODUCTION The five basic needs‚ survival‚ belonging‚ power‚ fun‚ and freedom‚ of every human being is the underlying concept of Reality Therapy. Attempting to fulfill these needs is what motivates all human behavior. Choice theory is the major construct of reality therapy and operates under the notion that all human beings are responsible for their own behavior and choices. Choices that meet one of the
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decision • Key Issues are the main points that are critical to making a decision • There are both Major Issues and Minor Issues; so major of the majors and minor on the minors Analysis • Use all the skills and tools you have learned to evaluate and analyze the Key Issues to determine the basic facts of the case • Run the Numbers! – use Excel and other programs • Test your assumptions! – Sensitivity Analysis Recommendation 1. Your unique solution to the Key Problem based on identifying‚ analyzing
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