INTERNATIONAL BUSINESS Pham To Mai University of Economics and Law National University of HCMC INTRODUCTION TO INTERNATIONAL BUSINESS 3 Course Introduction Firm Strategy‚ Structure and Operation of International Business (Part 5&6) PTM – Introduction to International Business International Business Environment (Part 2‚ 3&4) 07-Sep-14 4 Course Books & Reference Books Charles W. L. Hill (2011)‚ International Business: Competing in the Global Marketplace
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Introduction McDonald’s is a corporation from the United States that has done a great deal of business internationally for many years‚ and is well-known globally. McDonald’s is listed at number 378 on Fortune’s Global 500 list‚ and brought in over $22 billion in revenues in 2010. Sociocultural Forces Sociocultural forces include the different aspects of understanding that exist in one culture in comparison to another. These aspects include aesthetics‚ religion‚ language‚ education‚ etc. It
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Introduction If an industry has decided to conquer the international market‚ there are many choices that will be opened. These options may include the cost‚ risk and the degree of control that the company will encounter ( 2001). In entering an international business‚ it is important that the management of the company should be able to choose a marketing entry strategy so as to make the company be more competitive ( 1986). Primarily‚ the purpose of this paper is to provide an analysis
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pictures differently -different countries have different perceptions of Americans -Polychronic- "without schedule" -Monochonic- with schedule -Direct culture- communicated through words -Indirect culture- message is not implicated by words but by things in context -High Context- body language‚ silence‚ behavior ‚ collectivism‚ polychronic -low context- predominantly through explicit statements in text or speech ‚ with feeling‚ -GDP (PPP)- purchasing power- -Hofstede’s Dimension s of National
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Sociological Research Online‚ vol. 1‚ no. 1‚ [pic] [pic]Copyright Sociological Research Online‚ 1996 [pic] [pic] Theoretical Considerations in Cross-National Employment Research by Jacqueline O ’Reilly Senior Research Fellow‚ Labour Markets and Employment Research Group‚ Wissenschaftszentrum Berlin‚ Germany Received: 7/2/96 Accepted: 25/3/96 Published: 29/3/96 [pic] Abstract This article critically reviews a range of theoretical approaches to cross-national employment
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Chapter 03 Differences in Culture / Questions 1. (p. 88) In today’s world of global communications‚ rapid transportation and global markets‚ cultural differences have ceased to exist. Difficulty: Medium 2. (p. 88) Culture is static. Difficulty: Medium 3. (p. 89) Values are abstract ideas about what a group believes to be right‚ good and desirable. Difficulty: Easy 4. (p. 89) A society is another name for a country. Difficulty:
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Multinational company who have expanded dramatically.. They are a company who’s policy is based on globalisation‚ by the fact that Macdonald’s and its franchises growth is remarkable they have over 21000 restaurants in over 101 countries‚ and territories in all parts of the world including Argentina‚ Cuba‚ Singapore India. and worldwide sales exceeded $30 billion dollars and the net income crossed 1.5 billion Mcdonalds have achieved their recognition and status by being successful‚ with success comes a
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chose to talk about the topic "Entering foreign market" because I actually already done a market study for the group Fauchon who wants to develop new horizon in Hong Kong and entering new foreign market is one of the most interesting part in international business management for me. Why Fauchon? I chose to study the case Fauchon for several reasons. The aura of the brand‚ prestigious products‚ audacious repositioning‚ and especially its international expansion‚ Fauchon is an interesting brand as
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position and effects of those on the rest of the world. The problem‚ from a lay man’s viewpoint‚ is that it is very complicated to decide which of the competing thoughts of U.S. current account sustainability are applicable. From distance these all seem to be reasonable. For instance‚ the “exorbitant privilege” outlook that U.S. may earn its way towards the current account sustainability as United States claims on foreigners and earns greatly when compared to the claims of foreigners on United
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Contents 1.0 Introduction 3 1.1 Company Profile 3 2.0 Statement of Originality and Declaration Form 4 3.0 Objectives 5 3.1 To expend our business into international market. 5 3.2 To promote our home country (Malaysia) culture to foreign country 5 3.3 To increase sales and earn more profit from foreign country 5 4.0 Situation analysis 6 4.1 Market Place 6 4.2 Legal and Political 7 4.2.1 Legal and Political of Malaysia 7 4.2.1.1 Political system 7 Legal system 8 4.2.2 Legal and Political
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