The Big Five Personality Traits: The Five Factor Model Gordan Allport‚ a psychologist in 1936 found that an English language dictionary contained more than 4‚000 words that described different personality traits. He separated these traits into three levels: Cardinal traits‚ Central Traits and Secondary Traits. Cardinal Traits are the dominate traits in a person’s life‚ often to the point that the person becomes known specifically known for these traits. Central Traits are the general characteristics
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Consumer Behaviour Assignment Part A Q 1 – Describe the inter-relationship between consumer behavior as an academic discipline and the marketing concept Ans The study of consumer behavior enables marketers to understand and predict consumer behavior in the marketplace; it is concerned not only with what consumers buy but also with why‚ when‚ where‚ and how they buy it. Consumer research is the methodology used to study consumer behavior; it takes place at every phase of the consumption process: before
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results of years of factor-analysis research focused on discovering basic structural elements of personality (Cattell‚ R. B.‚ 1957‚ 1973). In addition‚ to discovering the sixteen normal-range personality traits for which the instrument is named‚ the researchers identified the five broad dimensions---variant of the “Big Five” factors (Cattell‚ R.B.‚ 1957‚ 1970). From the beginning‚ Cattell proposed a multi-level hierarchical structure of personality: the second-order global measures describe personality
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Introduction to Psychology Study Guide #3 Chapter 10: Intelligence: Adaptive Mind versus Psychometric Views Mental Tests‚ Galton‚ Factor Analysis‚ g and s factors in intelligence‚ factor analysis Catell and Horn: Fluid and crystallized intelligence Multiple intelligences (Gardner) Sternburg’s triarchic theory: Analytic‚ Creative‚ and Practical Intelligence Achievement tests & aptitude tests Validity‚ reliability‚ standardization (Content validity‚ construct validity‚ predictive
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a. 3 selves b. Focus on culture iii. Humanistic theories of personality 1. Abraham Maslow and the hierarchy of needs 2. Carl Rogers and conditions of worth iv. Trait theories of personality 1. Gordon Allport a. Cardinal traits b. Central traits c. Secondary traits 2. Raymond Cattell a. Surface traits b. Source traits c. 16 Personality Factor Questionnaire (16PFQ) 3. Hans Eysenck’s PEN Model 4. Jung’s four functions of the mind/Myers-Briggs 5. Costa & McCrae’s Five Factor Model – OCEAN
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is influenced by many traits. Traits are characteristics that cause a person to behave in a certain manner (Cherry‚ 2013). Trait theory is a collection of Cattell’s and Eysenck’s theories and factors of personality. It uses the 4‚000 traits from Cattell and the three universal traits from Eysenck and forms the five-factor theory of personality‚ (Cherry‚ 2013)
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under an emotionally abusive father‚ a physically abusive mother‚ and childhood peers who made fun of his stuttering. He was cruel to animals and had a violent temper and a strong sex drive (Douglas‚ 1995). Remember that trait theorist Gordon Allport (1961) described cardinal traits as personality characteristics that are ubiquitous and highly influential in an individual’s personality and that dominate the individual’s day-to-day actions. When we consider Carpenter and similar others filled
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Big Five Personality Factors Why do we study personality? The NEO that you have just completed looks at 5 personality traits‚ known as the Big Five. We will briefly look at what traits are‚ how these personality factors were determined‚ what the traits mean‚ what the Big Five predict about our behaviour‚ and how these factors might relate to motivation. What are traits? Traits are consistent patterns of thoughts‚ feelings‚ or actions that distinguish people from one another. Traits are basis
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References: Allport‚ G. W. (1961). Pattern and growth in personality. New York: Holt‚ Rinehart & Winston. Allport‚ G. W.‚ & Odbert‚ H. S. (1936). Trait names: A psycho-lexical study. Psychological Monographs‚ 47 ( 1‚ Whole No. 211). Andersen‚ S. (1984). Self-knowledge and social inference: II. The diagnosticity of
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consistently exhibited by an individual over time that strongly influence our expectations‚ self-perceptions‚ values and attitudes‚ and predicts our reactions to people‚ problems and stress. In a phrase‚ personality is not just who we are‚ Gordon Allport (1937) described two major ways to study personality: the nomothetic and the idiographic. Nomothetic psychology seeks general laws that can be applied to many different people‚ such as the principle of self-actualization‚ or the trait of extraversion
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