Consumer Behaviour Assignment Part A Q 1 – Describe the inter-relationship between consumer behavior as an academic discipline and the marketing concept Ans The study of consumer behavior enables marketers to understand and predict consumer behavior in the marketplace; it is concerned not only with what consumers buy but also with why‚ when‚ where‚ and how they buy it. Consumer research is the methodology used to study consumer behavior; it takes place at every phase of the consumption process: before
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under an emotionally abusive father‚ a physically abusive mother‚ and childhood peers who made fun of his stuttering. He was cruel to animals and had a violent temper and a strong sex drive (Douglas‚ 1995). Remember that trait theorist Gordon Allport (1961) described cardinal traits as personality characteristics that are ubiquitous and highly influential in an individual’s personality and that dominate the individual’s day-to-day actions. When we consider Carpenter and similar others filled
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The Big Five Personality Traits: The Five Factor Model Gordan Allport‚ a psychologist in 1936 found that an English language dictionary contained more than 4‚000 words that described different personality traits. He separated these traits into three levels: Cardinal traits‚ Central Traits and Secondary Traits. Cardinal Traits are the dominate traits in a person’s life‚ often to the point that the person becomes known specifically known for these traits. Central Traits are the general characteristics
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PERSONALITY What is more important in determining your behavior - your personality or the siltation in which you are in (the environment)? Are you a "nice" person? If you said yes‚ are you always nice? The answer‚ if you are being honest‚ is no. The question then is‚ if you are a "nice" person (and thus that is part of your personality)‚ why aren’t you nice all the time; how can you be every not be nice if that is your personality? According to personality theorists‚ the human personality is
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individual’s set of traits‚ some of which are in some way commonly related to others and some are unique to each individual. We describe people by using words like perfectionist‚ sincere‚ bold‚ etc.‚ and call it as personality of the person. Gordon Allport‚ the pioneer in personality theory‚ defined personality as‚ “The dynamic organization within the individual of those psychophysical systems that determine his unique adjustments to his environment.” Personality is not a single independent mechanism
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theorists such as Sheldon‚ who focused on body parts to determine temperament‚ and lexical researchers such as Galton who provided the first dictionary of words to describe behaviour‚ the principles underpinning trait theory were first outlined by Gordon Allport (1937). He found that one English-language dictionary alone contained more than 4‚000 words describing different personality traits and suggested that it is how the traits come together that produces the uniqueness of all individuals. Rather than
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consistently exhibited by an individual over time that strongly influence our expectations‚ self-perceptions‚ values and attitudes‚ and predicts our reactions to people‚ problems and stress. In a phrase‚ personality is not just who we are‚ Gordon Allport (1937) described two major ways to study personality: the nomothetic and the idiographic. Nomothetic psychology seeks general laws that can be applied to many different people‚ such as the principle of self-actualization‚ or the trait of extraversion
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known for her research on attachment theory and the development of the "strange situation" assessment. Her work played an important role in our understanding of child development and has influenced other fields including education. Gordon Allport Gordon Allport was a psychologist perhaps best-known as one of the founding figures of personality psychology. He also developed a trait theory of personality that described three broad categories of personality traits. Solomon Asch Solomon Asch was a
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References: Allport‚ G.W. (1961). Pattern and growth in personality. New York: Holt‚ Rinehart & Winston. Baron‚ R.A. (1998). Psychology (4th Ed:). Boston: Allyn & Bacon. Becker‚ B. J. (1990). Item characteristics and gender differences on the SAT-M for mathematically able youths. American Educational Research Journal‚ 27‚ 65-87. Block‚ J. H. (1983). Differential premises arising from differential socialization of the sexes: some conjectures. Child Development‚ 54‚ 1335-1354. Cattell‚ R. B. (1973)
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humanistic psychologists. b. behavioral psychologists. c. trait theorists. d. psychoanalytic theorists. ____42. Psychologist Gordon Allport argued that an individual’s personality is the result of a. combinations of traits. b. combinations of bodily fluids. e. radiation exposure c. the unconscious. d. the need to overcome an inferiority complex. ____ 43. Abraham Maslow argued
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