attracted to economy toothpaste (our brand specialty) and sales toothpaste enormously high. | | Distribution | N/A | Huge sales force in China based on market competition; therefore in large‚ expensive sales force and unjustifiable promotion budget. | Product drastically decreased sales force by over 50%. Despite huge population people could not afford such a large sale force expenses. Promotional budget dropped by over 50 million CNY as well. | SKU | N/A | Toothpaste entered to SKU into
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LAMOIYAN CORPORATION THE COMPANY Lamoiyan Corporation is the first Filipino company to succeed in penetrating the local toothpaste industry‚ long dominated by multinationals‚ with their own brand of toothpaste‚ Hapee. Since their formal inauguration in March‚ 1988‚ they were able to maintain a consistent quality standard on their toothpaste. Because of this‚ they have become patronized and loved by the Filipino nationwide. THE PRODUCTS They provide a variety of quality products for oral
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The water traveled up the xylem tubes to the flower petals. The color moves through the xylem allowing the color to be distributed throughout the cells of the petals causing their color to change. B.) --Putting Toothpaste To The Test PURPOSE: To find out if different brands of toothpaste remove different liquids stains better or worse. (example: Does Colgate remove PowerAde stains better than Crest?) STEPS in doing the experiment: 1.) Take your beverages and pour 1 cup of each liquid into a separate
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Colgate-Palmolive had the leading value market share of toothpaste in the U.S. 2004 with 34.8% and Crest from Proctor & Gamble close behind at 31.6%. Colgate also had a commanding lead in the international market with a global toothpaste market value share of 39.7% in 2004‚ compared to Proctor & Gamble with only 14.7%. Colgate looked to continue its dominance in the toothpaste market by taking advantage of the increase in the demand of cosmetic attributes to toothpaste. To do this‚ they created Colgate Max Fresh
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1. How does sensory adaptation affect advertising comprehension? How can marketers overcome sensory adaptation and increase the likelihood that consumers will notice their ads? Sensation is the immediate and direct response of the sensory organs to simple stimuli such as advertising. Sensory receptors are human organs that receive sensory inputs. Human sensitivity refers to the experience of sensation. Sensitivity to stimuli varies with the quality of our sensory receptors and the amount or intensity
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Every single day. Gently‚ gently‚ gently‚gently‚ Whisking Plaque away. Rinse‚ rinse‚ rinse your teeth Every single day. Swishing‚ swishing‚ swishing‚ swishing‚ Fighting tooth decay. * Brush twice a day with an ADA — accepted fluoride toothpaste to remove plaque-the sticky film on teeth that’s the main cause of tooth decay. * Floss daily to remove plaque from between your teeth and under the gumline‚ before it can harden into tartar. Once tartar has formed‚ it can only be removed by
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of "7 p’s" they are product price place promotion people positioning packaging These are employed to satisfy a target market’ or target demographic (the pool of potential customers). Example: Product: Procter and Gamble introduces a new toothpaste designed to taste good and fight cavities. Logo and packaging designed in bright colors to
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International MGT Case Study Colgate’s Distasteful Toothpaste 1.)The major strategic and ethical issues faced by Colgate in its partnership took many different forms. Colgate did not have any management rights in agreement with Hawley and Hazel. Another issue was the fact that there was dissatisfaction with the logo and name of the toothpaste created by Hawley and Hazel called “Darkie” toothpaste. Some people had a problem with this because they thought it was racially offensive. think
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Country Manager -Play the role of a Toothpaste Category manager -About to enter the Asian market -Toothpaste brand called “All Smile” -8 Year project -6 countries offer viable market potential -China‚ Japan‚ India‚ S Korea‚ Philippines. & Thailand Goal: to develop a regional presence in Asia 4 Competitors Internationally -B&B Healthcare -Caremore -Driscol -Evers -Plus regional and local competition Consumers -Defined by lifestyle (young‚ families‚ older) and Primary Need (economy‚
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ARTICLE 2 Gregory B. Hladky is the author of Lawmakers Target Microbeads: Tiny Plastic Pieces in Soaps‚ Toothpastes Can Harm Marine Life; Environmental Issues. In his article‚ he states that Proctor & Gamble added microbeads to their toothpaste to add color and dentists are stating that the microbeads that are in the toothpaste are getting caught between teeth and gums‚ trapping bacteria and causing disease. His main argument in this article is that microbeads are
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