the Vietnam domestic air services market‚ there are Vietnam Airlines (VNA)‚ Jetstar Pacific Airlines (JPA)‚ Vasco‚ Viet Air‚ Air Mekong‚ Blue Sky Air. Espealcially‚ Vietnam Airlines is playing the commanding position on the net of domestic flying pathway. On the other hand‚ although The law of air service was newly promulgated in 2006 and give econmic components chance to join air transportation. However‚ up to now‚ Vietnam Airlines is still the firm commanding the market with the % of concentration
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Eunice Kelly MBA 522 Marketing Southwest Airlines case analysis 1. In what ways might airline customers be segmented? Airline customers might be segmented when groups with varying needs and wants are recognized. They can be segmented on a number of different types of things; such as age‚ gender‚ location‚ buying behavior‚ and demographics. a. Which segments or niches would you consider Southwest’s prime targets? Southwest’s prime targets would be that of business and leisure travelers.
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Imagine Widgets Airlines‚ Inc. operates 18-seat commercial flights between New York City and Washington‚ DC. After 10 seats have been sold on each aircraft‚ the company has reached the break-even point. Should Widgets consider offering a discounted fare for seats 11 through 18? Yes. Widgets Airlines‚ Inc. should offer a discount on the remaining seats. What are the advantages and disadvantages of not offering a discount on seats 11 through 18? The advantages of selling at a discounted price
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Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative‚ Continental tapped into its Enterprise Data Warehouse and expanded it
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JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach‚ by ensuring the main elements were in place prior to starting operations. Compared to JetBlue ’s counterparts that started up their airlines in the 1980 ’s and 1990 ’s‚ JetBlue began with a highly experienced senior management team‚ dedicated core values‚ and plenty of capital to ride out the low times. JetBlue ’s strengths and opportunities compared to the industry are: Strength & Opportunities:
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With a global footprint of 37 countries‚ dnata employs over 20‚000 employees for its operations worldwide. It is operated by their key people who are Sheikh Ahmed bin Saeed Al Maktoum (Chairman/CEO) Maurice Flanagan (Executive Vice-Chairman Emirates Airline and Group) Gary Chapman (President of Dnata). D. Organizational Chart E. Facilities‚ No. of outlets dnata (Philippines) provides all aspects of passenger and ramp handling services. It has enjoyed significant growth
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Page 1. An Introduction to Southwest Airlines 1.1 Beginnings 1 1.2 Culture
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ORGANIZATIONALSTRUCTURE OF KINGFISHER AIRLINES Kingfisher Airlines is led by a dynamic‚ extremely talented and experienced team: Board of Directors Dr. Vijay Mallya‚ Chairman & CEO Mr.Subhash Gupte‚ Vice±Chairman‚ The UB Group Mr. Piyush Mankad Mr. A.K. Ravi Nedungadi Diwan Arun Nanda Mr. V.K. Rekhi Dr. Naresh Trehan Mr. Rup Pillai Management Team Kingfisher Airlines is led by a dynamic‚ extremely talented andexperienced team: Board of Directors Dr. Vijay Mallya
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Case 14: AMR - American Airlines VALUATION: VALUING A CORPORATE BOND ISSUE AMR is the parent company of American Airlines. In addition to its primary subsidiary‚ AMR also operates several airline support companies such as the SABRE group (reservations)‚ the Management Services Group‚ and American Eagle (a regional carrier). American Airlines is currently considering the issuance of a series of $1‚000 par bonds. The coupon rate offered‚ based on current market interest rates and the Standard
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Southwest Airlines‚ yang mulai sebagai maskapai kecil Texas pada tahun 1971‚ telah tumbuh menjadi salah satu maskapai penerbangan terbesar di Amerika Serikat pada tahun 2004. Selama lebih dari tiga decade‚ keuntungan kompetitif Southwest berasal dari model bisnis yang unik dan dibarengi dengan gaya manajemen yang tidak ortodoks‚ terutama mantan CEO Herb Kelleher. Metode negosiasi yang tidak biasa ini adalah alasan utama untuk rekor keuntungan selama 31 tahun berturut-turut. Sejarah Rollin
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