Dell was the first mover with its business-to-customer model and internet sales and services since Dell reinvented the value chain for PC industry. Although China would become the second largest PC market after US‚ Dell’s decision of positioning in this market was very crucial. Direct selling of business-to-customer model through the Internet! Does this create competitive advantage in China like it did in USA and Europe? If not what should Dell do to expand Chinese operations? If so what should Dell
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MARKETING ASSIGNMENT THE CURIOUS CASE OF PLASTIC LOYALTY Loyalty programs have emerged as a 5000 crore rupee market in the county. There are numerous players who are trying to take advantage of this boom and these people are unfortunately not the retailers. They are the loyalty management companies and are having a ball. The marketers unfortunately fail to understand the basic flaw behind loyalty programs. This paper tries to address this issue. THE CURIOUS CASE OF PLASTIC LOYALTY “Quality in a
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Nipissing Bank‚ one of Eastern Ontario’s premier financial institutions‚ was established in 1986 in Ottawa Ontario. Working with corporate‚ personal‚ and commercial customers they established about 25 retail branches mainly in Ontario and provide many financial services such as general banking‚ trust‚ insurance and wealth management. Though as time went on more competitors moved in and as is usually the case‚ Nipissing Bank has been pressured to gain more customers and retain their current clientele
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Summary Priceline.com is an e-commerce site which when founded in 1998‚ brought forth a new angle to conduct business. Traditionally marketers scan the market to determine which prices purchasers are willing and able to pay for products or services. The sellers then offer their product for a price which meets their internal criteria. With priceline‚ instead of the seller setting the price‚ the buyer makes an offer of what he or she is willing to pay and sellers compete for the buyers business
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Lastly‚ though it is good that the bank is considering a plan for expansion‚ lack of offices for their executives should be addressed first for it could affect its operating activities somehow. All these issues can be attributed to a poor management planning. The Management Program The management has a business plan which presents the bank’s expansion plan‚ manpower requirements‚ compensation levels‚ and other relevant details for target growth of the bank. However‚ the development of the policies
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Syndicate 6 Hilton was perhaps the most internationally recognizable name in the lodging industry‚ in large part due to the role that the Hilton family had played throughout its history. It all started in 1919‚ when Conrad Hilton bought his first hotel. Since then‚ we’ve led the industry with our innovative approach to products‚ amenities and service. Today‚ Hilton Hotels & Resorts stands as the stylish‚ forward thinking
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INTRODUCTION MEM Company‚ Inc.‚ started up in 1883 by Mark Edward Mayer‚ produces an extensive range of colognes and toiletries. Sales had decreased over the year and MEM is now looking into several options to improve growth. After much extensive analysis‚ our team had decided to drop the option of launching Cambridge due to the stiff competition from Shulton’s Blue Stratos which has a $12 million marketing budget with a fresh slogan‚ ’Unleash the Spirit’‚ which we believe will differentiate Blue
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CHAPTER 9 CASE: The Fall of Barings Bank The story of Barings Bank shows how overconfidence‚ coupled with poor internal control‚ can even bring down an historic financial institution. Below we provide a few teaching points. Nick Leeson seemed to have all the characteristics of an overconfident trader. As described in the chapter‚ excessive trading‚ lack of diversification‚ and too much risk were obviously present. Self-attribution bias seemed to play a major role. One commentator notes
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FORENSIC CHEMISTRY FORENSIC CHEMISTRY SUMMARY NOTES |Ensuring accuracy and contamination of samples for analysis – 1a and 1A |Ensuring accuracy and contamination of samples for analysis – 1a and | | |1A (continued) | |Caution must be taken by scene investigators with regard to their tools‚ |
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Chemical Banks – Allocation of Profits Question 1. How will you resolve the due bill controversy? Due Bill Controversy: Metro Division’s service to sell the Due Bill for the Treasury division is not recognized by the Treasury department. While Metro acted like a cost center‚ Treasury acted as profit center. When Metro Bank division reviewed the profit loss statement for the Due Bills‚ it was found that Metro division was incurring loss of $26.50 for each transaction. Consequences of Due
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