MASTERS Communication and Advertising Mass Media effects on individuals and society The omnipotence of mass media 2 Media influence of society and individuals 3 Empirical studies on campaigns 4 Uses and Gratifications Theory 5 Broadcasting studies (the adaptation theory) 6 Studies on socialization 6 Studies on reception 7 Studies on the ideological effects 8 Theories of technological determinism 8 Spiral of silence theory 9 Studies
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The Gospel of Matthew is divided into five discourses‚ chapter 18 is the fourth discourse and according to Faith Stewart (2015) its purpose is to set down a guideline for communal living. Stewart says that according to Hagner (Hagner 514) it is about Christian community. Its common theme is about humility and forgiveness and it outlines principles of conduct that are suitable for those who claim to be subjects of Christ the King. Matthew is telling us that Jesus wants us to change from our present
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This speech includes three different types of discourses‚ which are deliberative‚ epidictic‚ and forensics. In particular‚ the most prominent discourse is deliberative discourse. Here‚ I am going to analyze this speech in chronological order. At first‚ this speech is the response against the action of the Soviet Union that they located its armament in Cuba. At the beginning‚ Kennedy strongly accused the Soviet Union. In this speech‚ Kennedy (1962) addressed “that statement was false” and “that statement
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Models in Discourse Processing Teun A. van DIN INTRODUCTION In this chapter it is shown that models play an important role in both oral and written discourse processing. Although the term model has several other meanings‚ it will here exclusively be used to denote a specific kind of knowledge structure in memory. 1 In particular‚ the notion of model is intended here to account for the role of personal knowledge people have about real or imagined situations in the process of discourse production
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the discourse analysis of the former U.S. President Obama’s speech in Tokyo‚ Japan. The speech was held on November 2009‚ during his first official visit as new U.S. president. According to our analysis‚ Obama’s speech stands as a commendation of the 50 years-long U.S. and Japan partnership in the context of global dominance as well as‚ more specifically‚ the control of the Pacific area. In order to support this conclusion‚ our team will investigate three different aspects of the discourse: first
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Course: BaMMC 2nd Semester Exam title: Multimodal Discourse Analysis May 25‚ 2011 Character (excluding spaces): 22682 Page 1 of 14 OBLIGATORISK FORSIDE Prescribed front page 12-TIMERS PRØVER U. MUNDTLIGT FORSVAR 12-hour take-home papers without oral defence INSTITUT FOR ERHVERVSKOMMUNIKATION Department of Business Communication EKSAMENSNR. (PÅ STUDERENDE): Student Exam No.: (6 digits at the top left corner of you Student ID-card) HOLD NR.: Class No. Ex.: U02 FAGETS NAVN: Course/Exam
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The Field of Foucaultian Discourse Analysis: Structures‚ Developments and Perspectives Rainer Diaz-Bone‚ Andrea D. Bührmann‚ Encarnación Gutiérrez Rodríguez‚ Werner Schneider‚ Gavin Kendall & Francisco Tirado Abstract: The article outlines the field of FOUCAULTian discourse analysis. The FOUCAULTian concept of discourse is introduced‚ and methodological positions and methodological developments are sketched. Compared to other qualitative social research approaches‚ the different researchers and
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marginalised. Burton constructs the discourse of Changing a person’s individuality is bad‚ Disabilities should not be ridiculed or discriminated and Taking advantage of those who are challenged are wrong. The audience is positioned to accept Burton’s dominant view-point by using technical and symbolic film code and successful techniques such as marginalisation‚ the binary opposition of good VS evil and intertextuality. This essay will further explore the discourses identified within the film and how
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This paper looks at the conversational discourse presented by English psychologist and autism specialist Tony Attwood in an episode of Australian Broadcast Corporation’s podcast Conversations‚ hosted by Richard Fidler. This podcast episode is titled‚ “Love and family and Asperger’s: Tony Attwood” as it circles around the topic of marriages that involve one autistic partner and one neurotypical partner. Much of the examples given about these cases‚ in which Tony Attwood has professional experience
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Text and Discourse The nature of text When we think of a text‚ we typically think of a stretch of language complete in itself and of some considerable extent. However‚ there appears to be a problem when we have to define units of language which consist of a single sentence‚ but that fulfill the basic requirement of forming a meaningful whole in their own right. For example: “keep off the grass”. This text is complete in terms of communicative meaning. So‚ if the meaningful of the texts does not
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