External Auditing (AC 555) Professor: Marie Wang Project: You Decide- Smackey Dog Foods‚ Inc. by LJubomir Gataric Questions: Q1: Discuss how the SEC has influence (if any) over the audit of Smackey Dog Foods‚ Inc. Solution: The SEC assists in providing investors with reliable information upon which to make investment decision. The Securities Act of 1933 requires most companies planning to issue new securities to the public to submit a registration statement to the SEC for approval. The
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planning activities depend in the size and complexity of the company‚ auditor’s previous experience and changes in circumstances that occur during the audit. Here‚ the risk can be evaluated by picking up an underlying comprehension of how Smackey Dog Foods works together and the business they are in. Keller CPA’s should take a look at the how the internal controls‚ procedures and frameworks are planned and are being actualized with the goal that the transcations-related audit objective of occurence
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7 Advantages of High Protein Dog Foods There are persistent debates on the advantages of high protein dog foods for your pets. Most dog proprietors who might want to attempt this specific sort of eating regimen for their dog are frequently asking whether an eating regimen high in protein is advantageous for their dogs. Before rolling out any radical improvements to your pet’s eating routine there are some critical components pet proprietors ought to consider before changing their dog’s eating routine
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Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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What is positioning? How has the organisation that you have selected positioned their product? As we all know that‚ there are three steps in target marketing which are market segmentation‚ market targeting and market positioning. According to Kotler (2010)‚ the definition of product position is “the way the product is defined by consumer on important attributes – the place the product occupies in consumers’ minds relative to competing product” (P280). Furthermore‚ in principle‚ a brand must have
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Running head: TARGETING AND POSITIONING PAPER iPod Targeting and Positioning d University of Phoenix MKT 463 Targeting and Positioning the iPod There are many factors to consider when marketing a new or existing product. Segmentation‚ targeting‚ and positioning are important when identifying the specific target market‚ examining the role that consumer behavior plays when applying basic marketing concepts‚ and examining the impact of purchase trends on consumer behavior. Internal
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FOCUSING MARKETING STRATEGY WITH SEGMENTATION AND POSITIONING Understanding Markets Strategy planning to narrow down the process - understand your customers Identify the market based on the marketing mix - 4 Ps Don’t just focus on the product‚ e.g.‚ Hallmark sells more than just greeting cards Generic markets: market with similar needs and sellers offering diverse to satisfy those needs Product market: market with very similar needs and sellers offering various close substitute ways of satisfying
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Product Positioning A product positioning statement has four main components – the target‚ the frame of reference‚ the differentiation‚ and the reason(s) to believe. THE TARGET The target is who the product is for – who is the target user or customer of the product. The key to a good target definition is to balance being specific with being concise‚ you need to describe the target well enough that they can be identified‚ without being so verbose that your positioning statement goes beyond
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| 24 | Figure 4.2 4.3 Familiarity of various fast food restaurant brands Table 4.3 | | Frequency | Percent | Valid | KFC | 28 | 28.0 | | McDonalds | 23 | 23.0 | | Dominos Pizza | 13 | 13.0 | | Pizza Hut | 17 | 17.0 | | Cafe Coffee Day | 19 | 19.0 | | Total | 100 | 100.0 | Figure 4.3 Interpretation: From the above study on the familiarity of fast food restaurants‚ we can see that KFC has the highest familiarity (28%) and McDonalds
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Successful Brand Positioning Estee Lauder has had huge success within their industry for many years because of their positioning within the market. This empire would not have been as successful as it is currently‚ and has been‚ if it failed to segment‚ target and position itself in the appropriate market. When Estee Lauder first formed‚ higher end cosmetics and skin care was a glamorous process at the top notch department stores. Overtime‚ high-end brands have become more common throughout the
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