ALTERNATIVE MARKETING I. Introduction: TRADITIONAL MASS MEDIA faces many challenges. Although advertisers are not ready to abandon traditional media alternative forms of media and marketing arises. This alternative marketing will be discussed in this chapter. II. ALTERNATIVE MARKETING PROGRAMS In developing Alternative Marketing Programs it requires creativity and imagination. Marketers seek to identify new places where a consumer’s path intersects with a brand’s presence‚ or create a new
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Natural Disasters Natural disasters affect many people in the world. Over 31‚849‚838 number of people have died from natural disasters since 1900. A natural disaster is the effect of a natural hazard including tornadoes‚ tsunamis‚ and earthquakes and more. Those natural disasters can lead to financial‚ environmental‚ and human losses. The ten deadliest natural disasters of the past century in order are the China Floods in 1931‚ the Tangshan Earthquake in 1976‚ the Bhola Cyclone in 1970‚ the Haiyuan
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Communication and Command Lessons Learned from Disasters of National Significance Allen Wade Marks Columbia Southern University Abstract There have been many different disasters in the past that have been considered on a scale to call them incidents of national significance. Man-made disasters such as industrial accidents‚ war‚ terrorism‚ and natural disasters such as hurricanes‚ tornado outbreaks‚ floods‚ drought‚ wildfires‚ famine‚ ice storms‚ blizzards‚ earthquakes‚ volcanic eruptions
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Disaster Preparedness Purpose: to raise awareness on the importance of natural disaster preparedness. Thesis: to better understand why natural disaster preparedness is important im going to tell you what natural disasters there are and what they do‚ how to be prepared‚ and why we should be prepared for a natural disaster. I. Introduction A. attention getter: B. relevance: C. D. thesis: to better understand why natural disaster preparedness is important im going to tell
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Alternative Tourism Introduction Due to advances in transportation and communication technology‚ an increase in disposable incomes and leisure times in Western Europe‚ North America (Choi & Sirakaya‚ 2006; Hall & Muller‚ 2005; Momsen‚ 2005; Mowfort & Munt‚ 2003; Smith‚ 2005)‚ North-East and South-East Asia‚ and the globalization of capitalism (Mowfort & Munt‚ 2003)‚ the tourism industry has grown to become the fourth largest economic sector globally‚ with 806 million tourist arrivals and international
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There is certain order in the world. The planets move in their orbit around the sun. The disasters which occur naturally are known as natural disasters. There are infinite natural disasters. Some of them are landslides‚ floods and volcanic eruptions. By taking the example of planets orbiting around the sun‚ the question rises that how do these devastating disasters occur? Floods occur in those areas which are closer to seas. Due to heavy rain‚ the sea water increases and spills out over the area
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WHAT IS A NATURAL DISASTER A natural disaster is a major adverse event resulting from natural processes of the Earth; examples include floods‚ volcanic eruptions‚ earthquakes‚ tsunamis‚ and other geologic processes. A natural disaster can cause loss of life or property damage‚[1] and typically leaves some economic damage in its wake‚ the severity of which depends on the affected population’s resilience‚ or ability to recover.[2] In 2012‚ there were 905 natural disasters worldwide‚ 93% of which were
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Running head: “TYPES OF ALTERNATIVE STRATEGIES” Types of Alternative Strategies In APA Style Chikita Martin Herzing University Strategic Management Alternative Strategies There are 11 alternative strategies; forward integration which means gaining ownership or increased control over distributors and retailers‚ backward integration which is seeking ownership or increased control of a firm’s suppliers‚ horizontal integration which is seeking ownership or increased control over competitors
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The Bhopal disaster‚ also referred to as the Bhopal gas tragedy‚ was a gas leak incident in India‚ considered the world’s worst industrial disaster.[1] It occurred on the night of 2–3 December 1984 at the Union Carbide India Limited (UCIL) pesticide plant in Bhopal‚ Madhya Pradesh. Over 500‚000 people were exposed to methyl isocyanate (MIC) gas and other chemicals. The toxic substance made its way in and around the shanty towns located near the plant.[2] Estimates vary on the death toll. The official
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Natural Disaster Everyone knows about flood‚ but did you being in that situation? Can you imagine how painful the victims feel? What is the things that we can do to help them or just sitting at home and watching the victims suffering from the flood? The effects of the natural disaster and measure taken to help the victims. The effects of the natural disaster cause physical damage. For example‚ bridges‚ cars‚ buildings‚ sewer systems‚ roadways‚ canals and any other type of structure. More over
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