Michael Dell Taking The Direct Approach October 9‚ 2008 2. URL: http://www.entrepreneur.com/article/197566 Michael Dell Founder of Dell Computer Corp. Founded: 1984 "You don’t have to be a genius or a visionary or even a college graduate to be successful. You just need a framework and a dream."-Michael Dell Michael Dell wasn’t the
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Dell Computer have recently announced changes to their business strategy and supporting supply chain. They will no longer focus on a made to order direct sales model for their personal computers. Nor will they continue to refine their renowned supply chain model that supported their sales model. Instead‚ they will be looking to produce personal computers with fixed configurations at lower prices. This essay looks at why Dell have changed their strategy‚ and then considers the customer value proposition
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Dell Computer Corporation Dell Computer is maintained and increased their competitive advantage. They want to maintain a low cost position to maximize the value passed on to customers‚ while driving costs lower and lower. They also want to drive aggressive pricing and profitability gain share. Dell wants to always put customers first and remain aggressive about driving improved customer value across all Dell business. Employee support of Product Leadership‚ Customer Experience‚ and Globalization
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This rapid success of the Dell Computer Corporation has interested business analysts the world over. The paper from the Harvard Business School is an analysis of the meteoric rise of this company until 1994. It delves into the factors that made the company a success and the kind of strategic decisions that the management of the company needed to make at various junctures. One such strategic decision that the management made was to shift from its existing "Direct Made to Order" business model to
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The Dell Promotion and Price Paper Michael Kunkel University Of Phoenix MKT 421 Robert Walker 01/09/06 The Dell Promotion and Price Paper Promotion is the most important component in the 4 P’s‚ so understanding how to promote a product is crucial to any company. No company knows this better than The Dell Corporation. Dell uses many different promotional methods to get their computer products seen by their targeted consumer markets. In today’s paper I am going to start off by discussing some
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Introduction to International Business Case 4: Dell 1. Dell’s most important FSA is their direct selling. Other FSAs are their behavior with the customer and their high level of inventory. These FSAs can be summarized with the 3 golden rules of Dell: ‘never sell indirect’‚ ‘disdain inventory’ and ‘always listen to the customer’. The macro-level requirements for the direct sales model to be successful in Dell’s case are the customers’ behavior in the 1980s. The customers became very sophisticated
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Dell case According to the 10-K filed on 30/13/2012 on Dell’s website‚ the following data has been appeared on the fiscal 2012 financial statement. Sales: 62‚071 Total Assets: 44‚533 Net income: 3‚492 Cash flows from operating activities: 5‚527 Number of employee: 2012 109‚400(106700 regular employee and 2‚700 temporary employee) 2011 103‚300(100‚300 regular employee and 3‚000 temporary employee) 39‚900 located in USA and 66‚800 in other countries Dell’s products Dell’s products
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Dell Computer – The Past‚ Present‚ and Future When Michael Dell founded Dell Computer in 1984 the company’s mission was to be “the most successful computer company in the world” (Diversity Facts‚ 2011). To achieve his goal of becoming the dominant supplier of affordable consumer grade PCs‚ Dell Computer adopted a Direct Selling business model‚ building each PC only after a customer places an order. Revolutionary at the time‚ this system allowed Dell to reduce inventory to Just in Time levels.
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Controlling Assets Employed Case : Dell Computer Corporation Summary : Dell Company In 2005‚ Dell Computer Corporation‚ which headquartered in Austin‚ Texas‚ was the world’s largest direct-selling computer company‚ with 57.600 employess in more than 80 countries and cutomers in more than 170 countries. Dell’s climb to market leadership was the result of a persistent focus on delivering the best possible. In less than two decades‚ Dell became the number one retailer of personal computers
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Unit 6 Erin Parsons Kaplan University GM505 Action Research and Consulting Skills Professor Nathan Boyer September 14‚ 2014 Part Two Final Project Completing an Action Research Project is a great way to resolve an existing problem within an organization. This method of research is intended to “enable people to find effective solutions to problems they confront in their everyday lives” (Stringer‚ 2007‚ p. 1). Completing the seven phases of Action Research are critical to the success of the
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