Under Armour is a leading athletic clothing line directed towards the overall athlete who is looking for the most comfort during extracurricular activities. The mission of the company is‚ "to provide the world with technically advanced products engineered with exclusive fabric construction‚ supreme moisture management‚ and proven innovation. In short‚ every Under Armour product is doing something for you; it’s making you better." Founded in 1996 by University of Maryland graduate Kevin Plank‚ Under
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Under Armour In the early 1990s all athletes that wore undershirts were made of cotton and caused the players to be hot and sweaty during and after the game. In 1996 the special team’s captain on the university of Maryland football team got an idea. Kevin plank thought to himself “there has to be a better idea” After he graduated‚ he was determined to figure out something better. He wanted a shirt that stayed light and dry no matter how hot it was. After searching all around New York’s famous garment
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Under Armour – Challenging Nike in Sports Apparel Zenith Shrestha 000722986 Section 1 Under Armour has dominated the performance apparel market in recent years. They have used innovative technology and created a product that is high in quality and has gained a lot of customer support from its target industry. Their strategy of producing climate favorable‚ Athlete friendly‚ fitting sizes apparel made of moisture-wicking polyester-blend fabric ensuring high quality has been working to good effect
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Under Armour‚ Inc. : Company History In 1996‚ as a football player at the University of Maryland‚ Kevin Plank grew tired of the cotton t-shirts he was provided becoming soaked with sweat and rain‚ impeding his ability to move fluidly as a special-teams player for the Terrapin football team. Knowing that cycling outfits and football under shorts were made with a "moisture-wicking synthetic fabric"‚ Plank believed it possible to make a t-shirt out of such material. He observed the content label of
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CEO Kevin Plank has surprised many. Plank has turned a company that he started in his grandmother’s basement into a powerful opposing force to Nike. The company’s competitive advantage comes through its focus on performance‚ and its products have been well received by athletes. The company currently enjoys a strong position as professional athletes and movie and video game creators clamor for its products. Nevertheless‚ if Under Armour wishes to say on top of its game‚ it will have to tackle
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Case 5: UNDER ARMOUR 1.What is your assessment of the strength of competitive pressures stemming from rivalry among Under Armour‚ Nike and Adidas-Reebok? The Rivalry among competing sellers of sporting goods such as Under Armour‚ Nike‚ and Adidas-Reebok is strong and likely to intensify. The rivalry among sporting good sellers of energy will keep growing and will become stronger in coming years. Under Armour. Nike‚ and Adidas-Reebok have similar or competing product offerings and that
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b. Distribution: Under Armour is definitely a company that allows their customers to deeply think about their product before making their purchase. They strive to distribute their product at the most efficient speed‚ so that their company can increase its value. The company sells their products from their website‚ www.underarmour.com‚ and in stores. However‚ their merchandise is also sold at larger distribution stores‚ like Dick’s‚ Nordstrom’s‚ Sport’s Authority‚ and Macy’s. They use a selective
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Min Yo Garment Company | October 19 2011 | Jonathan Clune‚ Kathleen Croyle‚ Alexander Eikenberry | BUSMGT 430 - Case Study 1 | 1. Evaluate the market needs of each product line and assess the capabilities of Min Yo operations to the market needs. The total time it takes for Min Yo to complete weekly orders‚ assuming no technical problems arise is seen in Table 1 of Appendix 1. Taiwan’s labor laws allow for a 40 hour limit work week and Min Yo is currently 2.5 hours below this maximum
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A Company is a legal entity made up of an association of persons‚ be they natural‚ legal‚ or a mixture of both‚ for carrying on a commercial or industrial enterprise. It is an artificial person created under law with a perpetual succession and a common seal. The company taken for this project is a Garment Company named Rider Exports. Rider exports is a joint venture having the vision of bringing the company to gain new heights and carve a name in the industry with their efforts and team of professional
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buyers‚ power of sellers‚ threats of substitution‚ and threats of new entrants has directly affected Under Armour since the company’s establishment in 1996. Under Armour is most commonly known for its performance apparel‚ footwear‚ and accessories sold worldwide. Though fairly new‚ Under Armour has increased their stock price by more than 20% in the last three months as stated in‚ “Under Armour Through the Lens of Porter’s Five forces.” After introducing a new footwear collection in 2006‚ Under Armour’s
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