Syllabus of Second Year (Semester III/IV)‚ MBA (Master of Business Administration) Course Code : MBT601-1 Course : Integrated Marketing Communication L: 3 Hrs.‚ T : 1 Hr.‚ Per Week Total Credits: 7 Objectives: The objective of this course is to provide the students with knowhow about Marketing Communication‚ Integration concepts‚ Media planning and buying concepts. Learning this course would equip the students in building there career in advertising and media
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ALTERNATIVE MARKETING I. Introduction: TRADITIONAL MASS MEDIA faces many challenges. Although advertisers are not ready to abandon traditional media alternative forms of media and marketing arises. This alternative marketing will be discussed in this chapter. II. ALTERNATIVE MARKETING PROGRAMS In developing Alternative Marketing Programs it requires creativity and imagination. Marketers seek to identify new places where a consumer’s path intersects with a brand’s presence‚ or create a new
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EXECUTION OF DECREES OR ORDERS: Execution is the process of realizing the fruits of the judgment by enforcing the decree against the unsuccessful party through any one or more of various modes of execution as prescribed by law. The successful party is called a decree holder or judgment creditor while an unsuccessful party is called a judgment debtor. A decree is executed by the court which passes it or by court which the decree is sent by former execution. The court that passes the decree is entitled
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Alternatives to Detention Placing juveniles in a detention facility is not always the best way to go. There are a number of alternatives that can be used instead of putting a juvenile in a facility. When deciding which type of program to place a juvenile in‚ the court officials must take into consideration the safety of the public. Many offenders can be effectively rehabilitated through community-based supervision while there are other serious offenders that may require confinement to protect
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Alternative Sentencing We need to realize that the current approach to our penal system is failing terribly. Take a group of people‚ take away all of their possessions and privacy‚ expose them to violence‚ overcrowded cell blocks‚ and the result is a group of people intent on getting even with society rather than contributing to it. It is very expensive to house prisoners. There are several other options to deal with nonviolent offenders. Alternative sentencing is finding other ways to deal
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Complementary medicine treatments have increased in the last years as an alternative way to treat some illnesses due to the fear that people feel with mainstream medicine and its consequences. But has this kind of medicine the power to cure all diseases like cancer or AIDS? We find some advantages that make us trust in alternative medicine. Firstly‚ herbal medicine brings us a lot of benefits for our helth. For instance‚ there are some researches that show marijuana infusion is very good for cancer
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Within Chapter 11 of On Being a Therapist‚ Kottler (2010) reviews he various alternative methods or therapies therapists utilize to help them avoid burnout and remain emotional healthy‚ while working in this field. Despite therapists primary goals of helping others learn healthy ways to change maladaptive behaviors‚ the majority of therapists are unfortunately not open to changing their own maladaptive behaviors. I think this stems from the fact that therapists get so comfortable with teaching
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Energy Alternatives: * Alternative energy is any energy source that is an alternative to fossil fuel. In a general sense in contemporary society‚ alternative energy is that which is produced without the undesirable consequences of the burning of fossil fuels‚ such as high carbon dioxide emissions‚ which is considered to be the major contributing factor of global warming. * This chapter discussed only a few of the possible alternatives to our current combustible energy generation system
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Alternative beverages competed on the basis of differentiation from traditional drinks such as carbonated soft drinks or fruit juices. The market started out with low competition‚ however that is rapidly changing as many new product lines enter and profit margins will inevitably suffer from the price reduction. The rest of the beverage industry is faced with low profit margins because of high competition and little ability to differentiate products. The alternative beverage segment help companies
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Alternate Energy What would it be like to live in the dark? Finding new forms of alternative energy has been a major concern throughout the world for the past several years. Currently‚ our main sources of energy are coal for electricity‚ and oil for transportation. Alternative energy‚ also known as renewable energy‚ is defined as energy derived from sources that do not use up natural resources or harm the environment. At the rate we are using these nonrenewable resources oil is scheduled to run
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