Blue Ocean Strategy Paper MKT/421 September‚ 29‚ 2014 Blue Ocean Strategy Paper Companies are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions‚ but there is also the possibility that the decisions taken have not been the best. Our mission as marketing managers is to discover the wise decision that would mark not only within the industry‚ but also in the market with the purpose of repeating that decision in a clever and a systematic
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ALTERNATIVE INVESTMENTS Research paper Zagreb‚ svibanj 2013. Table of Contents 1. INTRODUCTION 3 2. ART INVESTMENT 3 3. OLD - TIMERS 6 4. BASEBALL MEMORABILIA 8 5. WINE 11 6. CONCLUSION 13 INTRODUCTION | Alternative investments have become popular because many people and investors have been looking into safer ways to invest their money. But there is a question: What is actually an alternative investment
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THE STORY OF "GREENFREEZE" In the spring of 1992 Greenpeace brought together scientists who had extensively researched the use of propane and butane as refrigerants‚ with an East German company DKK Scharfenstein. The company had been producing refrigerators for 50 years and was the leading household appliance manufacturer in the former East Germany. After reunification‚ however‚ it faced severe economic problems and was due to be closed down. The meeting between the scientists and DKK Scharfenstein
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Will the Atlantic Ocean ever be bigger than the Pacific Ocean? The earth first started off as one huge continent called Pangea. Pangea was surrounded by one giant body of water. Over the course of millions and millions of years‚ Pangea began to break off and separate. After millions of years of movement‚ that is why the earth has the formation that it currently has‚ with seven large continents. With an area of 41‚105‚000 square miles‚ the Atlantic Ocean is currently just a little over half the
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Blue Ocean Strategy Paper Into‚ The blue ocean strategy in marketing is a distinctive method when it comes to building a customer base very different when it comes to competing within a certain type of industry. Instead of trying to compete in a crowded market place with existing companies‚ a blue ocean strategy will drive to create a complete new market segment that has no completion or other firms to compete against. In this day in age of technology and the emergence of it and globalization the
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Alternatives to Layoffs Layoffs‚ a short term fix‚ detrimental to the company‚ should be the last resort Layoffs are done to save money. Unfortunately‚ they are usually a short term fix‚ detrimental to the company. So why do so many companies persist in using layoffs as a first choice for cutting costs‚ and what are some of the alternatives. Sometimes things don’t work out as forecast. Clients delay purchases. Suppliers raise prices. Competitors steal market share. Quarterly‚ at least in
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Alternative Energy Alternative Energy whether used for transportation or utilities such as generating electricity for home or business is a very significant subject going on right now because of the benefits it would provide for us‚ such as environmental‚ economic‚ job security and energy security. I believe alternative energy would be beneficial to our society‚ especially if it is used in transport; there is many other better‚ leaner and reusable energy sources out there‚ for example fuel for
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in such a way that limits the possibility of argumentive outbreaks. The NGT should produce a good mixture of quality ideas and help everyone to feel the involvement of working together as a group. The article‚ Nominal Group Technique: An Alternative to Brainstorming‚ lists some basic steps to follow when using this technique. The steps are (1) Individuals should be groups by five or six people. (2) Position question in open-ended format‚ ex: How can we best facilitate new changes within departments
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Blue Ocean Strategy While traditional approaches to corporate strategy‚ such as those presented by Porter‚ Oster‚ and Duggan emphasize victory through direct competition in existing markets‚ blue ocean strategy stresses the avoidance of conflict as key to long term commercial prosperity. By creating new demand rather than battling for existing market space‚ a firm can position itself for rapid growth‚ profitability‚ and dominant brand equity. While certain organizational traits ease the implementation
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Through out recorded history‚ people of various cultures have relied on what Western medical practitioners today call alternative medicine. People use these treatments and therapies in a variety of different ways. The most common form of alternative medicine that is the most widely used is herbal medicines. Herbs have been used for thousands of years through out the world. There are records of the Egyptians using them in 1 600 BC‚ and scriptures that date back to the Yin dynasty in 1 500 BC (3)
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