ALTERNATIVE MARKETING I. Introduction: TRADITIONAL MASS MEDIA faces many challenges. Although advertisers are not ready to abandon traditional media alternative forms of media and marketing arises. This alternative marketing will be discussed in this chapter. II. ALTERNATIVE MARKETING PROGRAMS In developing Alternative Marketing Programs it requires creativity and imagination. Marketers seek to identify new places where a consumer’s path intersects with a brand’s presence‚ or create a new
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Alternatives to Detention Placing juveniles in a detention facility is not always the best way to go. There are a number of alternatives that can be used instead of putting a juvenile in a facility. When deciding which type of program to place a juvenile in‚ the court officials must take into consideration the safety of the public. Many offenders can be effectively rehabilitated through community-based supervision while there are other serious offenders that may require confinement to protect
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Alternative Sentencing We need to realize that the current approach to our penal system is failing terribly. Take a group of people‚ take away all of their possessions and privacy‚ expose them to violence‚ overcrowded cell blocks‚ and the result is a group of people intent on getting even with society rather than contributing to it. It is very expensive to house prisoners. There are several other options to deal with nonviolent offenders. Alternative sentencing is finding other ways to deal
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Within Chapter 11 of On Being a Therapist‚ Kottler (2010) reviews he various alternative methods or therapies therapists utilize to help them avoid burnout and remain emotional healthy‚ while working in this field. Despite therapists primary goals of helping others learn healthy ways to change maladaptive behaviors‚ the majority of therapists are unfortunately not open to changing their own maladaptive behaviors. I think this stems from the fact that therapists get so comfortable with teaching
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Energy Alternatives: * Alternative energy is any energy source that is an alternative to fossil fuel. In a general sense in contemporary society‚ alternative energy is that which is produced without the undesirable consequences of the burning of fossil fuels‚ such as high carbon dioxide emissions‚ which is considered to be the major contributing factor of global warming. * This chapter discussed only a few of the possible alternatives to our current combustible energy generation system
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Alternative beverages competed on the basis of differentiation from traditional drinks such as carbonated soft drinks or fruit juices. The market started out with low competition‚ however that is rapidly changing as many new product lines enter and profit margins will inevitably suffer from the price reduction. The rest of the beverage industry is faced with low profit margins because of high competition and little ability to differentiate products. The alternative beverage segment help companies
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Alternative Energy Alternative Energy Alternative energy refers to energy sources that have no undesired consequences such for example fossil fuels‚ nuclear energy and falling water. Fossil fuels are coal‚ petroleum and natural gas. There are some characteristics of the fossil fuels that made the concept of alternative energy come into place. (Alternative Energy) One of the fossil fuels‚ Petroleum‚ forms a thin film around the grains of the rock where it formed. Pressure from the overlying rock
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Timber companies and logging proponents have their own point of view about conservation‚ and in “Opposing Viewpoints: Logging and Deforestation”‚ people in favor of deforestation practices argue‚ Wood is one of the most valuable natural resources. It is used to build homes‚ businesses‚ churches‚ and museums. Men and women who live in rural areas use it to heat
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observational activity on an article I found titled “After Death: 8 Burial Alternatives That Are Going Mainstream.” I randomly stumbled upon this article after researching eco-friendly/bio-degradable caskets and “natural” cemeteries. This article discusses eight ways a person’s body can be buried or rather handled after death that are not mainstream (ex. wood casket placed in a cement vault or cremation.) One alternative mentioned is resomation. Anderson-McQueen funeral home in St. Petersburg‚
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disaster‚ but don’t be scared. Like most things we can fix this situation we have put ourselves into with alternative energy sources. Sorry Captain Planet it looks like you will be sitting this one out. There are many different forms of clean and renewable alternative energy. Fortunately it look likes we may be headed down the right path to saving humanity. Some of these forms of alternative energy that can definitely help solve the problem are: wind energy; hydrogen; solar power; wave energy.
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