Business 5-1-2004 The Globalization of Beringer Blass Wine Estates Armand Gilinsky Sonoma State University Raymond H. Lopez Pace University Richard Castaldi San Francisco State University Follow this and additional works at: http://digitalcommons.pace.edu/business_cases Part of the Business Commons Recommended Citation Gilinsky‚ Armand; Lopez‚ Raymond H.; and Castaldi‚ Richard‚ "The Globalization of Beringer Blass Wine Estates" (2004). Case Studies. Paper 5. http://digitalcommons
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COMPETITIVE STRATEGY OF WINE INDUSTRY The wine may appear to be a simple drink with limited variation available‚ has turned into a multibillion dollar a year industry with enormous variation and an increasingly sophisticated consumer base. The variation available and changes in the age groups who are becoming the major markets for wine producers have created visible market trends that cannot be ignored. These trends also affect the global market.
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Los Angeles Times named Mondavi’s Cabernet Sauvignon 1969 as the best wine produced in California. The Mondavi Winery focuses on three main strategies: * produce wine traditionally * be innovative * educate US costumers concerning wine culture TRADITION Concerning wine making Robert Mondavi is "old fashioned"‚ he refuses to adapt modern practices to "design" wines‚ like adding artificial flavours. He prefers to produce wine the traditional way like most of the European wineries. That means for
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Indian Wine Industry Report Report prepared by Western Australia Trade Office – India Department of Agriculture and Food – WA Mumbai 93‚ Jolly Maker Chamber II 9th Floor‚ Nariman Point Mumbai 400 021 Tel: +91 22 66303973 Fax: +91 22 66303977 January 2012 TABLE OF CONTENTS CONTENTS Introduction Market Size Market Development Local Industry Duties and Taxes Australian Wine players in India Market Segment and Market Share for imported wines Duties and Price Structure Wine Duty calculation
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Maps Review France Major AOC Wine Producing Regions Champagne‚ Alsace‚ Burgundy‚ Rhone Valley‚ Provence‚ Languedoc‚ Bordeaux‚ Loire Valley Chris and Bored Raj Played Little Balls Loudly Major Topographical Features: Massif Central ( Central highlands of the country)‚ Alsp in SE‚ Loire‚ Garonne‚ Dordogne ‚ Rhone and Rhine Rivers and Vosges Mountains – NE France – Shields vineyards of Alsace ‚ Champagne and Chablis Mediterranean climate : Rousillion‚ Languedoc‚ Provence and Rhone
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The Situation Analysis CUSTOMERS Customer Analysis in the United States: The Scarborough Wine Market Report recently released new research on the average American consumer of wine. The report states that within the last three month‚ approximately 39% of all Americans over the age of 21 have purchased a bottle of wine. In addition‚ 33% of purchasers have a household income of over $75‚000. Furthermore‚ of those surveyed‚ 39% of purchasers had attended at least some college. The report
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Of Bread and Wine The situation of our region‚ lying near unto the north‚ doth cause the heat of our stomachs to be of somewhat greater force: therefore our bodies do crave a little more ample nourishment than the inhabitants of the hotter regions are accustomed withal‚ whose digestive force is not altogether so vehement‚ because their internal heat is not so strong as ours‚ which is kept in by the coldness of the air that from time to time (especially in winter) doth environ our bodies. — Wm
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• Threat of substitutes Wine has been the preferred alcoholic beverage of the European people. But with the changing taste of younger generation‚ wine is loosing customer share to other drinks. • Threat of entry The wine industry is not capital-intensive‚ as it does not require heavy machinery and investments. Moreover‚ the wine production techniques are not patented or difficult to copy. In Europe‚ governments have made regulations on how the production of wine should be carried out. Lately
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Uncorking China’s Wine Market: Knowledge@Wharton (http://knowledge.wharton.upenn.edu/article.cfm?articleid=2898) Uncorking China’s Wine Market Published : January 03‚ 2012 in Knowledge@Wharton Although China’s bustling metropolises and staid Bordeaux may seem worlds apart‚ the two are becoming increasingly intertwined. Indeed‚ China recently overtook the traditional strongholds of Germany and the United Kingdom to become Bordeaux’s largest export destination. This transformation is particularly
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Aleister Crowley’s Mystic Beliefs Dedicating his whole adult life to indulging in everything he believed god would hate Edward Aleister Crowley‚ was nick named by his mother as “The great beast of revolution whose number is 666.” Aleister Crowley spent his life performing sex magic‚ taking heroin‚ opium‚ hashish‚ peyote and cocaine‚ invoking spirits‚ and even once offering himself to Russian authorities to help destroy authorities. (Conspiracy zone 3) Crowley’s first act of action was to join Hermetic
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