document consists of the IMC plan for Synergade- the new sports drink on the market‚ designed to use a natural approach to give its target market the energy boost when needed the most. The purpose of an IMC plan is to serve as a blueprint of the complete marketing communications for a brand. It evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. An IMC plan is a part of the marketing plan that involves all promotional
Premium Marketing
Introduction: There are many definitions of power.In social science it can be thought as the capacity to control or influence others by providing rewarding or administering punishment. When leaders in organizations abuse power‚ power will become evil or unjust. In the last decades ‚the pervasiveness of ethical lapses of corporate villains has been astounding such as Unethical CEO behaviour‚ white-collar crime‚ property deviance‚ employee grievances and lawsuits.In this essay I will mainly focus
Premium Leadership Morality Ethics
BUSINESS PLAN OUTLINE based on Anatomy of a Business Plan & Automate Your Business Plan The following document provide a suggested outline of the material to be included in your business plan. Your final plan may vary according to your specific needs or individual requirements of your lender or investor. I. COVER SHEET: Serves as the title page of your business plan. y y y y y Name‚ address‚ and phone number of the company. Name‚ title‚ address‚ phone number of owners/corporate officers
Premium Income statement Financial statements Management
Market Situation 4 2.3 SWOT analysis 5 2.3.1 Strengths 5 2.3.2 Weaknesses 6 2.3.3 Opportunities 7 2.3.4 Threats 7 2.3.5 Keys to success 8 3.0 Objectives 8 4.0 Marketing Strategy 9 4.1 Overview 9 4.2 Mission 9 4.3 Target segment 9 4.4 Positioning 10 4.5 Communication Program 10 5.0 Action Program 11 6.0 Expenses Forecast 12 7.0 Implementation Controls 13 1.0 Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre‚ Theatre Memphis‚ Playhouse
Premium Management Strategic management Marketing
total scrap metals exported annually. In this marketing plan‚ we focus on the supplier side‚ specifically in the residential area‚ to obtain more recyclable materials in order to maintain its exporting market share in the industry. We suggest SA Recycling apply a market penetration strategy as its strategic direction for long-term sustainable growth. Within the next year‚ we recommend five marketing activities to ensure SA Recycling’s objectives are attainable. First‚ the company should launch a
Free Recycling Waste management
Segmentation 4. Criteria and selection 5. Strategies 6. Programs 7. Promotion 8. Implementation In this day and age of increased noise in the marketplace‚ the need for nonprofit organizations to reach out and engage new audiences is more important and more difficult than ever. Increasingly‚ there is overlap of issues and programs and increased competition for donors and supporters. Organizations can no longer afford to have one audience for fundraising‚ another for programs‚ and yet another for
Premium Marketing
Fitness4Life‚ Inc.‚ Marketing Plan I. EXECUTIVE SUMMARY Fitness4Life‚ Inc.‚ is a developing company that offers fitness facilities‚ trainers‚ and fitness wellness programs for corporations. It is in its second year of business and currently serving Houston-area businesses‚ helping them to become more productive‚ while lowering their overall costs with innovative wellness programs and strategies. Fitness4Life is providing their customers with a health care cost management program for employees
Premium Marketing
| Business Plans | | | | | Planning GuideEvery business starts with an idea. No matter what that idea is‚ a well thought out business plan is what helps turn that idea into a reality. The Big Idea is designed to guide you through the steps of developing and fine-tuning your business plan.It is a common misconception that business plans are written for the sole purpose of obtaining financing. The most important reason for writing a business plan should be that it is an important tool for
Premium Management Entrepreneurship Planning
Final Marketing Plan Alternative Classroom Marketing Plan Stephen L. Ezelle DeVry University – Keller Graduate School of Management Marketing Management (MKTG522) {February 23‚ 2014} Table of Contents Situation Analysis 2.0 Situation Analysis The attempt is to provide an extended opportunity to current store front teacher supply stores. A “Classroom” setting for teachers and homeschoolers alike inside existing stores. Although provisional in
Premium Marketing High school
Elements of a Business Plan 1. Cover sheet 2. Executive summary (statement of the business purpose) 3. Table of contents 4. Body of the document A. Business 1. Description of business 2. Marketing 3. Competition 4. Operating procedures 5. Personnel 6. Business insurance B. Financial data 1. Loan applications 2. Capital equipment and supply list 3. Balance sheet 4. Breakeven analysis 5. Profit and loss statements 6. Three-year summary 7. Detail by month‚ first year 8. Detail by
Premium Limited liability company Corporation Marketing