Batch 2015 Course Name: Public Relations II and Corporate Communication I Assignment # A 310 (CM) Before we plan the press conference announcing the launch of Air Asia operation in India‚ we have to make a PR plan for the Launch of Air Asia India. Overview | Announcement of Launch of Air Asia Operations in India. The challenge faced is of introducing a new brand in a market where the consumers are already loyal to the existing competitors. E.g. Jet Airways‚ Indigo (which is also
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MARKETING PLANS Submitted to Miss Conchita Fonseca on 16th February 2010 Written by Sabeen Irfan (3572122) Boram Lim (3524085) Jacob Alex (3378172) Dhinelka Chandrabharathi (3707635) Executive Summary The report highlights various marketing aspects of one of the most successful brands in the world‚ McDonald’s. The introduction provides an overview about how the company came into being and how it turned into an international franchising corporation starting from being just a local burger
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14 Marketing Strategy Vision 15 Mission 15 Objectives 15 Target market 16 Positioning 16 Marketing Mix 17 Marketing Research 19 Financials 20 Controls 21 Executive Summery A marketing plan is one of the fundamental tools used by a marketer in business ventures. As instructed by the module lecturer‚ a marketing plan is been prepared for the company “Yoghurt Story” assuming that the company
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Acknowledgements A business plan is never the work of anyone alone. The contributions of many different people‚ in their different ways‚ have made this possible. We would like to extend our appreciation especially to the following. Thank God for the wisdom and perseverance that he has been bestowed upon us during this business plan thesis‚ and indeed‚ throughout our lives: "I can do everything through him who gives me strength." (Philippians 4: 13) Our fellow brothers and sisters in Christ‚ for
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Title: Business Plan INTRODUCTION Business description The success of our company “Far Horizon” in the last fifteen years is as a result of the teamwork and understanding from all the workers in the company. We started out as a supplier to the marine leisure market and now we have proceeded further to building and the manufacturing of yachts. The level of success attained by the company was not an easy task because we also went through some difficult and challenging times. At first when
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Development Plan‚ what it is and how you can utilise it in support of your educational aspirations. 3 key questions to ask yourself 1. What is a Personal Development Plan(PDP) 2. Why Should I have one 3. How can I write one to reflect my own aspirations The answers are straightforward 1. What is a Personal Development Plan(PDP) A PDP is just another name for a plan of action‚ only this one refers specifically to your aspirations regarding personal development. We make plans every day
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Marketing Plan 501 East Armour Rd North Kansas City‚ MO Prepared By: Shaun McMeen Table of Contents 1. Business Overview 1 2. Market Overview 1 2.1. Customer Information 2 2.2. Market Information 3 2.3. Industry Information 3 2.4. Product/Service Information 3 3. Objectives 4 4. Strategy 4 4.1. Product 5 4.2. Marketing Strategy 6 4.3. Sales Strategy 6 4.4. Promotion 7 4.5. Operational Plan 9 4.6. Sales
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3000 words. This word count does not include your cover page‚ an abstract‚ table of contents and list of reference or appendices. Thus you can place any supporting material that exceeds this word limit into appendices. However‚ a reader should not have to look at an appendix to know about the main thrust of the points you are making in your assignment. So make sure all your main points are in the body of your report and refer there to the appendices that will support the points you are making in
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Business Plan Chung Moon (813) 454-4240 TABLE OF CONTENTS PLAN SUMMARY 3 COMPANY AND INDUSTRY 3 COMPANY 3 Mission Statement 4 Vision Statement 4 INDUSTRY 4 Competition 5 Trends 6 THE PRODUCT 6 Research and Development 7 Future Developments 7 MARKET ANALYSIS 7 Target Market 8 Demographics 9 MARKETING STRATEGY 9 Pricing 10 OPERATIONS 10 Floor Plan 10 Production Process 11 Labor 12 MANAGEMENT AND ORGANIZATION 12
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Do You Have a Well-Designed Organization? What are the main ideas of the article that you find important (insightful‚ relevant‚ practical) in managing people in organizations‚ and why? When I saw the topic of this article‚ I was attracted by it. Because when I worked in Sung-Yi Motor Corporation‚ a dealer company selling Mitsubishi motors in Taiwan‚ I sometimes feel my company is not a well-designed organization. Because I do not have the standards or right criteria to evaluate my corporation I
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