Office: 1012 Comm Bldg Phone: x-81012 Email: ymchang@nccu.edu.tw COURSE DESCRIPTION: This course is the capstone course in a regular BBA program. After finishing functional management courses such as marketing management‚ financial management‚ human resource management‚ etc. with which to learn to become a competent functional manager‚ students will study this course to learn how to integrate these functional courses and make business decisions that view the company as a whole
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UNIT 7: STRATEGIC MARKETING MANAGEMENT EDEXCEL (BTEC LEVEL 7) EXTENDED STRATEGIC DIPLOMA IN MANAGEMENT AND LEADERSHIP NAME: STUDENT ID: Table of Contents STRATEGIC MARKETING 3 TESCO 3 Task 1: Understanding the principles of strategic marketing managment 1.1 ROLE OF STRATEGIC MARKETING IN TESCO 4 1.2 STRATEGIC MARKETING PROCESS 5 1.3 Links between Corporate Strategy and Strategic Marketing within the context of Tesco 6 Task 2: Understand the tools used
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Review Essay of Arts‚ Inc. In the book Arts‚ Inc.‚ Bill Ivey‚ who is the former Chair of the NEA. His argument is simply that the combination of the increasing corporate dominance of the United States “cultural system” and the exfoliation of the increasing technology have destroyed the historical richness and diversity of culture. His second argument is that artistic heritage is a set of public assets‚ which should benefit all. Considered about the existing cultural institutions are often squandered
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Mid-term Review Questions Chapter 1 1. Define strategic competitiveness‚ strategy‚ competitive advantage‚ above-average returns‚ and the strategic management process. Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy. Strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage. Competitive advantage is when a firm implements a strategy that its
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Assignment 6 Yajing Cao 1.Current Market Evaluation of Apple Inc. [pic] [pic] (Charts from Yahoo Finance and YCharts) From the charts above‚ we can find that Apple’s current PE is 16.7‚ much lower than its past five years’ average 23.32. Also‚ its PEG Ratio is 0.64‚ which is a very healthy one. What’s more‚ take Apple’s some key advantages into account: (1) Apple has a strong brand name‚ loyal customer base‚ and defensible installed base. (2) iPod is still a major traffic and revenue
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listed on either a main stock exchange or the alternative investment market. It has a market share of 1.4% and generated total revenue of £28.6 million in YA 2011‚ almost 39% growth in total revenues from the previous year. STRATEGIC AND FINANCIAL ANALYSIS Company Analysis VYP produces 4 programme genres‚ including documentaries‚ drama series‚ scripted comedy programmes and general entertainment programmes. It has won several TV awards in the past few years. VYP’s revenue comes from the commission
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Dell Inc.: An Innovation and its Strategic Plan Strategic Management of Technology Vikas A. Patel Sunil Samanta Tables of Contents Summary……………………………………………………………………………………3 History……………………………………………………………………………………….3 Strategy……………………………………………………………………………………...4 Industry Dynamics…………………………………………………………………………5 Source and Internal Innovation of Technology…………………………………………8 Product Development Technology……………………………………………………..10 Strategy to Protect Innovations…………………………………………………………12
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Case Summary of the Loewen Group Inc Summary: The Loewen Group inc.‚ headquartered in Burnaby‚ British Columbia‚ is the second largest funeral service company in North America. Loewen operated and owned over 1100 funeral houses cross every corner of the world and more than 400 cemeteries in U.S. and Canada. By acquisitions in last twenty years‚ Loewen has been grown explosively. Just before the time the company went to bankruptcy‚ the company’s consolidated revenue had grown 30 percent per year
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Problem Kate Stark‚ the electric utilities analyst at First Equity Securities Corporation was faced with a decision involving FPL Group on May 5‚ 1994. Three weeks earlier‚ she had valued FPL with a “hold” recommendation due to the belief that FPL would either keep its dividend payout at $2.48 or increase it slightly. Today however‚ she saw a report from Merrill Lynch stating that they were downgrading FPL stock due to management’s concern that the dividend payout was too high given the increasing
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partner for the automotive and engine industry‚ MAHLE offers unique systems competence in the internal combustion engine and engine peripherals. With its two business units Engine Systems and Components and Filtration and Engine Peripherals‚ the MAHLE Group thus ranks among the top three systems suppliers worldwide for piston systems‚ cylinder components‚ as well as valve train‚ air management‚ and liquid management systems. Almost all automobile and engine manufacturers around the world are customers
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