THE LEVEL OF IMPLEMENTATION OF MARKETING PRACTICES OF HOTELS AND RESORTS IN NUEVA VIZCAYA AND THEIR LEVEL OF CUSTOMER SATISFACTION: RECOMMENDATIONS FOR IMPROVED MARKETING PRACTICES A Thesis Presented to The Faculty of the School of Business Department of Business Administration Saint Mary’s University Bayombong‚ Nueva Vizcaya In Partial Fulfilment Of the Requirement for the Degree Bachelor of Science in Business Administration By: Krisha Ann N. Pacis Janadriyah A. Logan Phoebe
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global competition arrived‚ emerged. This was translated into creating a distinct personality of the Taj as caring‚ efficient and enigmatic. The line went: ‘She is the Taj‚’ The base line was ‘Nobody cares as much.’ Product - The brand “Taj Hotels Resorts and Palaces " operates 108 hotels across 63 locations in India and 17 hotels in international locations The hotels are grouped into 3 categories - Luxury‚ Leisure and Business. The Taj Luxury Hotels offer lavish accommodation‚ gourmet specialty restaurants
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SERVICE MARKETING ABOUT TAJ The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India. Legend has it that this was one of the reasons why Jamshetji Nusserwanji Tata‚ the first Indian industrialist built India’s first luxury hotel. He went ahead with the project although he was busy with plans to industrialise India. The first Taj Hotel‚ the flagship of the Group was born in 1903 and stood alone for almost half a century
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QUESTION 1: Discuss the resort industry in Malaysia specifically Redang Island. A charming history has turned Malaysia into a multinational land of extreme contrasts. Travelling in Malaysia has been a heart-warming experience‚ while its first class infrastructure makes travelling in Malaysia a convenient and comfortable stay. The gastronomical paradise consists of millions-years old forests‚ state of art skyscrapers and hundreds of colorful festivals by all the races in Malaysia (Tourism Malaysia
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people are fond of hotel and resorts because these is where we have fun‚ bond with their family and friends‚ do some recreational activities and/or just simply enjoy‚ relax and take a break from those stressful things at work or at school. Kristine Rica Resort is found in Sinasajan‚ Penaranda‚ Nueva Ecija owned by Ms. Cristina Pagunsan. Its wide space that covers 15000 square meters can really provide the relaxation that vacationers want for their vacation. The resort consists of 13 rooms; 4 single
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conclusions given were drawn from the outcomes of the research and observations in the improvement of the 3rd Island Cove Resort of respondents which composed of guest in the resort and people who live nearby in the resort. Moreover‚ recommendations were base from the findings and conclusion of the study. Summary of Findings After conducting the study “Challenges of 3rd Island Cove Resort as a basis for Improvement” the researchers have come up with the following findings. 1. General Profile of the Respondents
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TOURISM IMPACTS OF RESORT OPERATIONS IN TALISAY‚ BATANGAS A Research Study Presented to the Faculty of the College of International Hospitality Management First Asia Institute of Technology and Humanities Tanauan City‚ Batangas In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Tourism By Angeline Mae B. Paccial Krizzia Camille L. Rosas Lerizza L. Sunga Zarah Jane D. Villarey October 2011 First Asia Institute of Technology and Humanities
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A. Overview of Starwoods Hotels & Resorts Worldwide Inc. Starwood Hotels & Resorts Worldwide Inc. is one of the largest hotel companies in the world. It was originally formed by a real estate investment firm Starwood Capital under the name of Starwood Lodging and was run by the ambitious Barry Sternlicht. Later on Starwood Lodging came to be known as Starwood Hotels & Resorts Worldwide Inc after Barry Sternlicht stepped down as CEO. The company owns and operates hotels leading brands such as Sheraton
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Strengths and Weaknesses of IPO Baderman Island Resort is an independent resort‚ encircled by Kelsey Island. Baderman Island is an all-inclusive resort that offers practically an unlimited amount of fun as well as family activities anywhere from music and entertainment to winding down after a long day for an enlightening relaxation spa session. The resort exhibits many opportunities for expansion but the resort has to decide upon which option is best expansion plan for their business. One of these
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