COMPANY DETAILS GLOBALLY A Spanish brand of clothing founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. ZARA was founded in the year 1975. Is one of major selling brand of the biggest fashion retailer "INDITEX". Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. - Taken from Wikipedia. Zara has resisted the industry-wide trend towards fast fashion production to low-cost countries. Perhaps its most unusual strategy was policy of zero advertising;
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ZARA · Three key success factors – short lead time‚ more style and low supply of any particular style. · Zara – the flagship brand of Spain based Inditex group‚ founded by Amancio Ortega Gaona and opened its first store in 1975. · 1058 stores located in 69 countries as of March ‘08 · Able to conceptualize the garment‚ develop‚ and deliver it to the stores within 2-3 weeks weres the industry average is six months. · Key to success – integration of design‚ production‚ distribution‚ and retailing
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Background Zara Zara is a chain of stores Belonging to the Spanish fashion group INDITEX founded by Amancio Ortega Gaona. It is the company ’s flagship chain and is represented in Europe‚ America‚ Africa and Asia with 1412 stores in 69 countries‚ 500 of them in Spain. During 2007 it opened 560 stores across the group. . It has three logistics centers‚ located in the main Arteixo‚ province of La Coruna (Spain)‚ where he opened the first store in 1975 and two in Zaragoza and Madrid. In 1975 he
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case principally discusses concerning Zara‚ the major procession of provisions of Inditex and the predicament its Information Technology (IT) section is sensing on improving its Point-of-Sale (POS) workstations. In 1975‚ Zara was originated by Amancio Ortega. During 1985‚ Inditex was shaped as an investment business atop Zara‚ erstwhile retail trading handcuffs and a system of on the inside possessed traders. Castellano who served as an IT Manager‚ get connected with this firm in the same year and
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Study Trip Report - Madrid How did Zara become a successful player in the global fashion market? 1. Abstract This academic report is connected to the study trip topic “Adaption of Spain to a globalized economy”. It is focused on the international development of Zara Clothing in an international competitive market and is based on current news‚ statistics and the company his annual report. A few years ago‚ the retailer introduced a unique business process‚ which makes them the leader in fast
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working-class district of Monte. Amid the post-civil war poverty‚ Mera left school aged 11 to work at La Maja‚ a well-known clothes shop in the city‚ first as a night seamstress sewing up the day’s orders and then as a shop assistant. She married Amancio Ortega‚ a messenger boy she had met while working as a shop assistant‚ with whom she first discussed and developed her idea of opening a boutique that would sell fashionable clothes at affordable prices. They were able to attract people’s attention by
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proyectan desde los escaparates‚ la mejor publicidad para la marca. Las tiendas Zara han pegado con la fórmula de administración de la cadena de distribución que trabaja por la desafiante sabiduría convencional. Zara empezó en 1963 cuando Amancio Ortega Gaona abrió Confecciones GOA en La Coruña para manufacturar pijamas y productos de lencería para mujer. En 1975‚ la firma abrió su primera tienda. La intención original fue tener un outlet para la cancelación de órdenes de los clientes. Sin embargo
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* Amancio Ortega Gaona is a famous fashion designer and entrepreneur. * He is a founder of ZARA‚ co-founder and chairman of Inditex Group * Thanks to his great management skills he is Spain’s richest man and 5th richest man in the world (net worth of $31 billion) * „ZARA“ is a part of a holding company called Inditex. Inditex is now the largest textile company in the world. Includes 8 brands: Zara‚ Zara Home‚ Bershka‚ Stradivarius‚ Pull&Bear‚ Massimo Dutti‚ Oysho i Uterqüe
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AMANCIO ORTEGA: AN APPROACH TO PROCESS SKILLS Aritz Mancha Otano Managerial Work (MNP017FE) London Metropolitan University 24th of May‚ 2012 1 SUMMARY The aim of this paper is to show the importance of the process skills. In order to understand better the theory about process skills I have included the example of Amancio Ortega and his mastery managing processes. Amancio Ortega has created several processes in which he has based his success such as design‚ sourcing and production
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2nd period  Kenny Ortega Kenny Ortega was born on April 18‚ 1950. He is quite a big name in Hollywood‚ having worked with many A-list stars in the thirty he has been a chorographer. He has choreographed for music videos‚ concert tours‚ and full length films. His wide varieties of styles and abilities have made him vary successful‚ even from a young age. Kenny Ortega started involving himself in the arts at thirteen‚ acting in various plays and musicals‚ such as Oliver‚ throughout his
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