Product : Mundane products are ordinary or banal products that are bought by consumer for everyday use. It is also a product without any specificity‚ whose purchase is regular and habitual and may be automatic or semi-automatic. To explain what are the different dimensions of a mundane product we will use the example of a pack of pastas. * Its concrete or material dimension is that : The product is a pack of pastas. It is basic food that can be eaten everyday by a lot of categories of
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4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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emerged as a growing platform for selling and buying of products and services on the Internet. During times of financial crunch throughout the world recently there was an immense effect on the growth and success of the electronic alternatives like Amazon (Solomon et al‚ 4th ed‚ Consumer Behavior: A European Perspective pp.73-74). Therefore‚ in this report I consider the leader in e-retailing Amazon.com‚ Inc. (Amazon.com). So if for example Amazon’s 66 million customers lived in the same country‚ then
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2012 [4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK] This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook‚ we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise. Contents Executive Summary....................................................................................................................................... 4 Introduction ...............................................................
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Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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Cited: "Amazon switches off TV ads - CNET News." Technology News - CNET News. Web. 08 Aug. 2009. . "Amazon.com: Help Business Opportunities." Amazon.com: Online Shopping for Electronics‚ Apparel‚ Computers‚ Books‚ DVDs & more. Web. 08 Aug. 2009. . "Amazon.com: Help
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Letter of advice Jennifer Beam Communication 200 Lindsey Hallead October‚ 9 2012 Dear Joe and Sarah‚ I am writing you a letter with a little wisdom and good advice on marriage and relationships such as; Interpersonal communication and the misconceptions/barriers of interpersonal communication‚ Emotional Intelligence and it’s benefits to your marriage and finally the impact your cultures and genders have on your interpersonal communication. Hopefully‚ it will be jumping off point for
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E-commerce‚ in the popular sense‚ can be defined as: the use of the Internet and the Web to conduct business transactions. A more technical definition would be: e-commerce involves digitally enabled commercial transactions between and among organizations and individuals. Ecommerce differs from e-business in that no commercial transaction‚ an exchange of value across organizational or individual boundaries‚ takes place in e-business. E-business is the digital enablement of transactions and
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Our business activities in Oman is Downstream‚ fuel and lubricants marketing. We aim to be the leading fuel marketing company in Oman‚ meeting the energy requirements and contributing to the economic prosperity of Oman and our customers in an environmentally and socially responsible manner. Shell has been active in the Sultanate of Oman since 1958. Our business activities in Oman are fuel and lubricants marketing. Our main offices in Oman are based in Muscat – Mina Al Fahal. Our values Our core
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