Part 1- INITIAL STRATEGIC POSITION 1. Introduction Amazon is the world’s biggest online retailer company‚ which was founded in 1994 by Jeff Bezos. (Jopson‚ 2011). It started with an online bookstore‚ and later expanded its business to other areas with more kinds of products and services such as electronics‚ computers‚ clothes‚ and Merchant Program‚ etc. Besides‚ Amazon.com has its subsidiaries around the world‚ and they are in United Kingdom‚ Canada‚ Japan‚ China‚ Germany and France. 1a
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following will conduct a SWOT analysis of Amazon. 2. SWOT ANALYSIS 2.1. STRENGTHS Huge Global Brand Amazon was a pioneer in the application of information technology in the retail sector. Amazon has developed customer database up to the number of 30 million and become the leading online retailers worldwide. It is now favorite website of most online shoppers. Guaranteed quality of various products and services Start as an online book seller‚ Amazon has now grown “to a virtual Wal-Mart of the
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which involves the company’s human resources‚ marketing of the company’s product and image‚ the development and maintenance of the corporate image through design and the communication that is required to achieve the overall objectives of corporate strategies. 3. The field covers aspects which are internal and external to the organisation such as the corporate image and identity‚ corporate advocacy and advertising‚ media relations‚ financial communication‚ employee communication‚ community relations
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The Dot-Com Crash 1. What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? Broadly‚ the institutions and intermediaries’ primary role involves channeling investors’ savings and funds to new companies that require capital to finance and grow their businesses. Because there is an information gap between investors and companies‚ investors rely on intermediaries to act as the experts on these investments in which
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started as an online bookstore. With 2.5 million titles‚ it became the “Earth’s Biggest Bookstore”. Mission To leverage technology and the expertise of our invaluable employees to provide our customers with the best shopping experience on the Internet Vision To be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. Values Customer Obsession Innovation Bias
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Amazon’s Acquisition of Zappos Acquisition regarding Amazon and Zappos Companies that want to be among the elite competitors in their particular fields have to be able to adapt and evolve in an always changing market place. In order to do so many large companies initiate mergers or acquisitions with smaller or similarly sized companies. They believe they can leverage and collaborate with each other in order to create more company value. The main difference between a merger and an acquisition is
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Many species of animals live in the Amazon Rain Forest. The rain forest itself‚ covering nearly 40 percent of South America‚ contains one in every ten species known on earth (“World’s” 1). Around 500 species of mammals‚ 475 reptiles‚ and one third of the world’s birds live in the Amazon. Although they all live in the same general area‚ animals have different habitats‚ diets‚ and life spans. A few of the many animals are the Scarlet macaw‚ Anaconda‚ Giant Amazon River Turtle‚ and the Howler Monkey
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Amazon.com Three major products and/or services that are offered by Amazon that will be the scope of this paper are digital content‚ retail goods and computing services. Amazon has several competitors in all three products/service lines. In the case of digital content a few major competitors to Amazon include Apple‚ Google‚ Barnes & Noble‚ Hulu‚ Netflix‚ brick-and-mortar stores‚ and direct publishing by content owners. Advantage Amazon has over its competitors in the area of digital content is the idea
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driving industry competition advocated by Michael E. Porter‚ they are some general principle that applicable for any type of business‚ particularly for Tune.com Hotel Company set up in Malaysia. This competitive forces shape Tune.com Hotel generic strategy in order to accomplish the company’s objective‚ that is to accommodate the guests with greater value. The five forces analyses on tourism industries service from Tune.com Hotel point of view are as follow. 1. The threat of new entrants. A
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MARKETING MANAGEMENT (ASSIGNMENT) Discuss the key factors for Amazon.com Amazon .com is an online merchant that was founded by Jeff Bezoz in 1995 and has entered into many businesses beyond books (e.g toy‚ music‚ auction‚ electronic and video). The company has used acquisitions‚ alliances and strategic partnership to grow some improved services and bring in new customers. Those competitive capabilities‚ market achievement‚ competencies and strategic elements that made amazon.com to be a success
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