STUDY UNIT 1- COMMUNICATION IN THE ORGANSIATION The origins and main emphasis of organisational communication and its components CORPORATE COMMUNICATION originated from the need within companies to address the full scope of communication internally and externally with the emphasis on managerial aspects of the organisation. 2. Corporate communication can be described as the technical information system of the organisation which involves the company’s human resources‚ marketing of the company’s
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Knowing the Importance of Good Writing Skills The purpose for writing a play‚ document‚ or even a letter identifies the reason “why”. You may write a play to get noticed by a producer. There are four main purposes to writing and they are to summarize‚ to analyze‚ to synthesize‚ and to evaluate. Your audience will always depend on the group of people or individual you will be speaking too or who will be watching you‚ weather you are acting in a play or speaking at a family reunion. You do not have
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What are the responsibilities of the board of directors? Please provide an example of a board of directors that did not meet its responsibility. Laws and standards defining the responsibilities of the board of directors differ from one country to another. In the US companies must comply with the laws in which the company was incorporated. Many countries agree on what the most important responsibilities of the board of directors are. Setting corporate strategy‚ overall direction‚ mission or vision
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Chapter 01 Introduction 1.1 Introduction In this modern era of business‚ success in achieving organizational and inter-organizational goals has become very much strategic. The business organizations are developing themselves very gradually‚ including their policies and communication techniques. So business firms over the world need to establish and maintain an effective communication network with the parties related to the business using modern technology. Modern technology as in electronic
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THE BALANCE SCORECARD: TESCO STORES INTRODUCTION The Balanced Scorecard (BSC) is a performance measurement tool that originated in the business worlds. Performance measurement is a way to track performance over time to assess if goals are being met. Organizations measure their performance to monitor how they’re doing in achieving their overall mission and goals. The BSC was originally developed as a performance measurement system in 1992 by Dr. Robert Kaplan and Dr. David Norton at the Harvard
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the following recommendations: 1. Develop and implement a B2B exchange for supplier’s manufacturers‚ distributors‚ and retailers to use. 2. Amazon should expand its online auctions. 3. Develop an effective differentiating enterprise wide strategy to survive and prosper over the competition for the long-term future. 4. Amazon should use a web-based model to personalize service. 5. Increase advertisement to have brand awareness. I. The Company’s Current Objectives
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Among thousands of online retailers that popped up during the dot com boom‚ Amazon.com was by far one of the biggest success stories that is still relevant to this day. In 1995‚ Jeff Bezos read the statistics that the internet was growing at 2300% and founded Amazon.com‚ primarily as an online book seller. Authors Bolcher et al. (2013) point out an important aspect of value-chain analysis is that “the firm should carefully study each step in its operations to determine how each step contributes to
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- Brandscore Card - Introduction The brandscore card is an essential element used to evaluate the overall equity of a brand. The scorecard is an effective way to asses the unmet needs of the brands customers‚ it enables the brand to stay relevant and effective in the marketplace in a methodological manner. The scorecard should be able to fill any gaps that have developed within the brand’s approach to management and its strategic direction‚ as well as developing and maintaining a functional management
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The Balanced Literacy instructional approach can be defined as “a literacy program that includes the strongest elements of both whole language and phonics” (Smith). Balanced Literacy is a program that uses combined strategies to provide an optimal learning experience for children. The program involves “teaching by reading to the students‚ having students read independently‚ and reading with students” (Smith). Balanced Literacy is made up of five components: the read aloud‚ guided reading‚ shared
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but on prime time news networks is the passage of a Balanced Budget Amendment. A Balance Budget Amendment (as recently seen in House Bill HJR2‚ 28 NOV 2011) would require that Congress balance its budget every fiscal year unless a three-fifths majority of both houses approved of maintaining a deficit[1]. In a CNN Poll‚ conducted by ORC International‚ 74% of Americans surveyed would be in favor of a constitutional amendment to require a Balanced federal budget. So‚ why did it miss passing by the House
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