COMM 225‚ FALL 2011: CASE STUDY DUE: Dec 6‚ 2011‚ 19.00 HR‚ SUBMIT ONLINE IN THE DROP BOX TO BE DONE IN GROUPS OF MAXIMUM OF 3 STUDENTS (WITH SAME CONTENT EXPECTATIONS). If you have been to one of the Walt Disney Theme Parks‚ it is inevitable that you have encountered the problem of waiting at the theme/attraction of your choice. Here is what a New York Times journalist has to say about this problem: Source: http://www.nytimes.com/2010/12/28/business/media/28disney.html Disney Tackles Major
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CASE 1 - AMAZON .COM: THE BRINK OF BANKRUPTCY Summary: Amazon.com is a global leader in online-retail. The company was born out of the tech boom of the 1990’s and founded by Jeff Bezos. Since its founding as an online bookseller‚ Amazon.com and drastically grown to expand its product offerings‚ fulfillment‚ and customer service. This growth required huge investments in technology and processes to support the complex business. Today‚ Amazon .com sells‚ or auctions‚ books‚ music‚ videos‚ toys
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Since 1994‚ Amazon has been known worldwide as the largest online retailer. Since its establishment‚ the company has kept its continuous innovation mode of operation‚ maintaining its growth at a constant rate. What are the key drivers that persistently bring the company the success in generating escalated revenue? The first driver and also the motto of Amazon’s business model is the company’s ability to offer its customers a wide range of products within low pricing barriers. The goods offered on
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Chapter 14: Supply chain management and logistics Amazon: Delivering the goods … millions of times each day! Challenges How to deal with “seamless flow of deliveries to customer”? Supply chain: the most expensive aspect of the business Supply chain management and logistics is the key of success Company background Established in 1994 and open virtual door in 1995 Pick up dot come bubble and developing their company other than books Products: books‚ CDs‚ videos‚ toys and games‚ electronics‚
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Alibaba.com’s Brief Company Background On November 6‚ 2007‚ Alibaba.com debuted on the Hong Kong Stock Exchange‚ raising US$1.5 billion to become the world’s biggest Internet stock offering since Google’s initial public offering (IPO) in 2004. On the first trading day‚ frenzied purchases of the stock pushed prices up to by 193%‚ the fourth largest first day gain in Hong Kong’s stock exchange in three years. The closing price of US$5.09 per share gave Alibaba.com a value of about US$25.6 billion
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Amazon.com There are a vast variety of people that are currently employed with Amazon. As a company leading in innovation it is a necessity that there are people employed with Amazon that are going to enhance the moral of the company. From current and previous employees that’s have worked or still works for Amazon feel that it is essential to have workers that have the companies best interest at heart. Employees that enjoy coming to work emit a greater output than those coming to work merely off
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company garnered rave reviews from respected Wall Street Analysts‚ Bezos clearly understood that this was not the moment to dwell on the past. In the fast moving world of the Internet‚ he and his firm continued to face many formidable challenges. This case describes how Bezos has managed to build a rapidly growing retail business on the Internet and the challenges he and his top management currently face as other industry giants such as Barnes & Noble‚ and Bertelsman‚ the German Publishing Conglomerate
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Skin Whitening‚ skin lightening and skin bleaching refers to the practice of using chemical substances in an attempt to lighten skin tone or provide an even skin complexion by lessening the concentration of melanin. I recently met with my dermatologist friend Dr Richard Desnoes and we expressed concern about skin-bleaching in Jamaica. As a pharmacist‚ I thought I knew almost everything about skin-bleaching but the experiences and expertise which Dr Desnoes shared were a true eye-opener. What
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INTEGRATION Similar cases have made us understand that the willingness/unwillingness of firms to exploit IT capabilities could have significant effects. 1- The Crisis at Encyclopedia Britannica We would recall the refusal of Britannica to partner with Microsoft on a multimedia CD-ROM version of the encyclopedia‚ owing to its “traditional way of selling. They regarded an IT initiative that would have reduced the cost of printing encyclopaedias as one that would ‘both cannibalize revenue and reduce
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The case Analysis Outline Introduction- Brief summary of the firm‚ officers‚ industry and location Problem identification: major problems to be resolved-use the 4ps model Swot Analysis: strengths: weakness: opportunities: threats Alternatives: strategic choices-solutions to the problems identified Analysis of alternatives: cost/benefit analysis of the solutions. Recommendation: best/optimal solution based on the cost/benefit analysis 1. Introduction Amazon began in 1994 created by Jeffrey
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