The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion 1|Reaching
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The Amazon of Innovation Amazon is a company we all know and love. The company is widely known for its online retail shopping‚ it’s popular Kindle Series with e-bookstore‚ along with their cloud and order fulfillment services amongst many other things. Amazon has become a great example of a perfect collaboration system and utilizing all of its information systems. With the vast history of Amazon we can begin to ask certain questions that would help understand Amazon and its continual success in
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Case 4: Amazon: One E-Store to Rule Them All 1) The CEO of Amazon.com‚ Jeff Bezos‚ effectively employed both intuitive and systematic thinking when he developed the Kindle for sale. Through Bezos’s creative idea in the Kindle‚ one can see that he makes decisions that seem to be based off of intuitive thinking. With this approach‚ people make decisions according to their past experiences and gut feelings‚ as opposed to analyzing all of the facts. Bezos took a risk in the creation of the Kindle
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Amazon is the world’s biggest e-commerce retailer. They were founded in 1994‚ being the first online retailer to secure one million customers in 1997. They are based out of Seattle‚ Washington but have locations in 18 U.S states and 14 international locations. They currently have over 88‚000 employees and are still growing. Amazon sells pretty much anything you want on their website‚ from DVDs and video games to shoes and sports equipment. When Jeff Bezos‚ founder of Amazon.com‚ started Amazon all
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How has Amazon changed the market for books? Amazon has changed the market for books by making it easily accessible with a vast selection for customers to chose from where a book that the local store doesn’t offer is just a click away. Amazon makes it cost effective for both the writers and customers as costs are reduced when books are online instead of paper. Amazon also acts as a storage system for readers that don’t have the space in the house for actual paper books. Amazon makes it possible
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Report on the Case Study --- Amazon.com This paper will summarize the main points of the presentation about Amazon.com in the first part including brief introduction‚ PESTEL analysis and Porter’s five forces; and raise critical analyses in the second part mainly focus on Amazon’s competing groups and its superiority. Summary of presentation Amazon.com is the world’s largest ecommerce retailer founded by Jeff Bezos. The site formally opened to the world in 1995(Quittner)
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Executive Summary Amazon has created a value product that resolves around services over the device itself‚ known as the Kindle Fire. With the emergence of e- readers‚ various competitors immediately offered iterations of the Amazon Kindle Fire tablet. The CEO of Amazon‚ Jeff Bezos‚ must decide and define its most promising target segments and positioning of the Kindle Fire against competing products in the market. Based on the initial sales of the Kindle Fire‚ it is recommended that Amazon move forward
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Founder Jeff Bezos started Amazon in 1994 which became a multi-billion dollar company. Jeff wanted to provide service to people all over the world with books‚ but end up meeting the needs of much more. People doesn’t have to go out their home to looks for an item all over the city. Amazon.com owns many other online companies such as Zappos.com‚ Alexa internet‚ IMDb‚ Lovefilm‚ The book depositary‚ Woot‚ and many more. Even if someone doesn’t order anything off of amazon‚ you could be ordering items
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Ways to master Amazon SEO to boost the ranking of your products SEO‚ the search engine optimization‚ is the most powerful and vital tool to promote the merchandise and services of any business online. When the term SEO is uttered‚ everyone usually thinks about Google. However‚ several other huge-level websites are there to have their individual search engines to rank the products online and one among such websites is Amazon. It is an online retail giant‚ as the website is an abode to more than 200
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TOPIC: Distribution The current topic is about distribution while the main article will explain about Apple’s distribution strategy to expand their international market through innovation of strategies of the retail stores. Previously‚ Apple was prefers to open their retail shops around the customers’ neighborhood or busy commute places such as Grand Central stations. However‚ recently Apple has stated its plan to open their retail in prestigious shopping centers such as Harrods‚ London (Gurman
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