Kettering University Department of Business MGMT 659 - Strategy Summer 2013 Prof. Irish BUS Project – Microsoft Rakan Mogaddam Contents 1 Current Situation Analysis 3 1.1 Past Performance Indexes 3 1.1.1 Ratios 3 1.1.2 Industry Competitor Comparison 4 1.2 Strategic Posture 4 1.2.1 Mission Statement 5 1.2.2 Vision Statement 5 1.2.3 Strategies and Policies 5 2 Corporate Governance 6 2.1 Board of Directors 6 2.2 Top Management 7 2.3 Stakeholders 8 3 External
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Introduction: Amazon was established in 1995 by a certain Jeff Bezos. The company was established with an objective of using internet to transform book buying into a faster‚ easier and better shopping experience. It started with a selection of 1 million titles to finally claim the title of the earth’s biggest book store. The strategy used by Amazon was to maintain modest amount of inventory and highly rely on the wholesalers for source of vast selection. Amazon placed an order with its wholesalers
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Kindle DX Marketing Strategy Analysis Launching any product requires a lot of planning and forethought. Without a proper plan‚ it becomes difficult to design the most appropriate marketing strategy than can lead the way towards success. The 4 P’s We must analyze the 4 P’s i.e. the product‚ price‚ place and promotion. In the case of Kindle DX launch‚ the type of product is relatively new in the market. For this unique kind of product‚ which seems to be an advanced version of book‚ it might take
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Group Case Study “Microsoft’s Financial Reporting Strategy” Microsoft’s Financial Reporting Strategy ABSTRACT 2 This case study examines the factors explaining the difference between Microsoft’s market value of equity to book value of equity and overall financial reporting strategies employed at the firm. We analyzed financial information dating from 1985 to 1999 and 2011 annual report provided by Microsoft. We found factors explaining market value of equity are perceived risk and future cash
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| |Business Strategy – Case Study 2 | |Amazon.Com | Submitted to: Mr. Nirmaalya.B.Biswas Dr. Amrita Saxena Submitted by: Jainie Jose BLR0906032007 Clareena Shafali Serrao BLR0906032032 Prashant Adhangle BLR0906032026 A.R.Sidhardha BLR0906032009 Contents Summary of the Amazon Case: 3 Business Model:
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Microsoft’s Financial Reporting Strategy Q1. What are the factors that likely explain the equity and its reported book value of equity? Question 1 2 3 4 5 6 1999 Market Capitalisation: USD 460 Billion Book Value: USD 28 Billion MVE more than 16 times of BVE! Factor 1 Question 1 2 3 4 5 6 Intangible Assets • BVE does not reflect certain intangible assets’ value such as brand‚ customer loyalty‚ and human capital – Likely to provide tremendous earnings growth
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essay is a discussion around Google’s innovative strategies looking at the innovation process‚ business model and the infrastructure they have built in order to test and deliver innovative products to their users. Table of Contents Introduction 3 1. Brief background of Google 3 2. Why are Google Innovators? 4 2.1 Google’s Strategy of Innovation 4 2.2 Optimising Use of Technologies and Merging Services Into One Platform 5 2.3 The Google Platform 6 Conclusion 7 Bibliography 8 Introduction
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Working Capital Strategies By Forecasted If Microsoft forecasted revenue increase by 20 percent’s for the upcoming year‚ several parts of the annual report will be affected by the 20% increase forecast. First of all‚ the income statements will alter their revenues from 16‚195 million dollars to 19‚434 million dollars. Revenue is not the only thing that changes since there are other expenses that need to be changed. For example in the income statement‚ the operating expenses will not have
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1. Introduction The Microsoft case describes how the company was build and gives an insight in their Human Resource policies‚ from the early 1980 until the 2001. Bill Gates believed that in order to develop outstanding software‚ attracting the right people was crucial. The focus of their HR policy was to attract intelligent technical people. These technical people were the foundation of Microsoft’s great success. However (senior) management functions were also given to these technical employees
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describe the four product/market expansion grid strategies and explain which strategy Google implemented with the Nexus One. The four product/market expansion grid strategies are Market Penetration‚ Market Development‚ Product Development‚ and Diversification. The Market Penetration strategy is when a company is introducing a new product into the market that has similarities to current products in the market. One of the most effective ways to use this strategy is to encourage their current customers to
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