http://www.interbrand.com/images/studies/BGB06Report_072706.pdf bladeknight. (2008‚ March 25). Case Study: A Strategic Analysis of Amazon.com in 1997. Retrieved from Bizcovering: http://bizcovering.com/major-companies/case-study-a-strategic-analysis-of-amazoncom-in-1997/ Mercurial. (2007‚ December 31). why do you think amazon is better than ebay? Retrieved from AskVille: http://askville.amazon.com/amazon-ebay-Convenience/AnswerDetails.do?requestId=6995637&responseId=6998303 Poynter‚ D. (2004). Book Industry
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com/Special+Reports/Amazon&apos%3Bs+Frustration-Free+Packaging+Program+Expands+with+Dozens+of+New+Toys+from+Top+Brands/4983996.html The history of amazoncom. (n.d.). Retrieved October 11‚ 2009‚ from http://www.essortment.com/hobbies/historyamazonc_ttas.htm Wise Bread. (2009). Does Amazon.com ’s "Frustration-Free Packaging" live up to its name? Retrieved October 11‚ 2009‚ from http://www.wisebread.com/does-amazoncoms-frustration-free-packaging-live-up-to-its-name
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Amazon is an online based selling business. Amazon.com sells thousands of items ranging from clothing‚ beauty products‚ books‚ electronic‚ plus so much more (“Essortment”‚ 2011). Amazon was founded by Jeff Bezos in 1994‚ focusing on the selling of books (“Essortment”‚ 2011). Following the creation of Amazon investors took interest‚ putting money into website design and expanding the range of items sold (“Essortment”‚ 2011). The decision to sell a variety of items brought success but in 2001 revenue
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Amazon’s Generic Strategies and Models Amazon originally applied a market niche strategy based on a narrow buyer segment and outcompeting rivals by offering niche of being an online bookseller hoping to become the largest bookseller. Today‚ Amazon has expanded into different segments of products and is not limited to books (Amazon.com). Amazon believed that change is only constant phenomenon that underlines the life today everywhere around the globe. The company had the generic strategy to try
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2011. [ONLINE] Available at: http://www.slideshare.net/faberNovel/amazoncom-the-hidden-empire. [Accessed 14 November 2012]. Amazon.com; online bookstore. 2008. [ONLINE] Available at: http://www.ukessays.com/essays/education/amazon.php. [Accessed 15 November 2012]. Analysing Amazon.com: Macro Environment and Competitive Forces - Yahoo! Voices - voices.yahoo.com. 2006. [ONLINE] Available at: http://voices.yahoo.com/analysing- amazoncom-macro-environment-competitive-138171.html?cat=31. [Accessed 15
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1. The Internet and various forms of social media have proven to be effective channels for the sale of goods and services. For what specific types of goods and services would social media or the Internet to be highly effective sales channels? For what specific types of goods and services would social media or the Internet be ineffective sales channels? It seems like you can get everything online‚ but what would be highly effective? Items that would be highly effective are items that are in high
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AWS security and compliance center. Retrieved July 4‚ 2012‚ from http://aws.amazon.com/security/ Demand Media. (2011). The history of Amazon.com. Retrieved July 4‚ 2012‚ from http://www.essortment.com/history-amazoncom-21180.html O ’Brien‚ J. M.‚ & Shambora‚ J. (2009). Amazon’s next revolution. (cover story). Fortune‚ 159(12)‚ 68-76. Turban‚ E.‚ King‚ D‚ & Lang‚ J. (2011). Introduction to electronic commerce (3rd ed.). New Jersey: Prentice Hall. ISBN:
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(2010). How the aol-time warner merger went so wrong. Retrieved from http://www.nytimes.com/2010/01/11/business/media/11merger.html?pagewanted=all Funding Universe. Amazon.com‚ inc. . Retrieved from http://www.fundinguniverse.com/company-histories/Amazoncom-Inc-Company-History.html Johnson‚ T. (2000). That’s aol folks…. Retrieved from http://money.cnn.com/2000/01/10/deals/aol_warner/ Kramer‚ L. (2009). Why the AOL-Time Warner Merger Was a Good Idea. Retrieved from http://www.thedailybeast.com/articles/2009/05/04/how-time-warner-blew-it
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Business Review. http://hbr.org/2007/10/the institutional-yes/ar/pr Lagesse‚ David (2008). America ’s Best Leaders: Jeff Bezos‚ Amazon.com CEO. US News. http://www.usnews.com/news/best-leaders/articles/2008/11/19/americas-best-leaders-jeff-bezos-amazoncom-ceo "Top Executive Profiles." Internet Archive Wayback Machine (1984). http://web.archive.org/web/20090204204126/http://www.portfolio.com/resources/executive-profiles/Jeffrey-P-Bezos-1984 Maney‚ Kevin (2003). Technology: Founder of Web-based grocery
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M. (2011). Borders: A case study of bookselling gone wrong. Book rublishing report ‚ 37 (2)‚ 1-9. Press‚ J. (2004). Company histories and profile. Retrieved October 30‚ 2011‚ from Fundinguniverse: http://www.fundinguniverse.com/company-histories/Amazoncom-Inc-Company-History.html Williams‚ C
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