AMB201 Marketing and Audience Research Tutorial 2 Exploratory Research and Exploratory Report Today’s Agenda Practice questions Exploratory research Requirements for Exploratory Report Attendance sheet (ensure your name is checked off) Practice Questions 1. The research question “What are the most popular tourist destinations for visitors to Australia?” would be addressed with which type of research? a) Exploratory c) Causal b) Descriptive d) Analysis Practice Questions 2. A researcher
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Executive Summary This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand‚ the influences of mass media
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AMB201: Research Project Topic and Objectives (Assignments One & Two) Topic: Purchasing behaviour associated with fashion clothing Background: Two dominant approaches that can be used when seeking to market to a broad range of consumers are segmentation and mass marketing. The traditional segmentation view of marketing suggests that market segments should be carefully researched for important differences‚ and then strategies developed to suit each specific segment. Mass marketing on
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