The questionnaire will be used solely for academic purpose. The objective of this study is to determine m-commerce usage Rate and behaviors in North South University. A study conducted on students those are reading in North South University. 1. a) Name ____________________________________________ b) Age _______ c) Occupation ______________ 2. Rank your maximum purchase (1st as mostly used‚ 3rd as least used) mode of transaction in terms of amount? a. Credit Cards……….
Premium
Managing Global Competitive Dinamics Sethykun Hong Michael Shimp Tatyana Andreyeva Strategy as Action • In 2004 P&G cut prices of Ariel and Tide by 25%-50%. Hindustan Lever(HUL) responded in similar price cut. • In 1934‚ Pepsi cut price and introduced 12-ounce bottle against Coke’s 6-ounce. • Samsung’s Galaxy vs. Apple’s iPhone. • High speed trains and planes in China’s price war • Mac vs. PC campaign. • Amazon vs. Wal-Mart (http://www.youtube.com/watch?v=5FOcE9kpzus) Prisoners’
Premium Competition law Oligopoly Competition
Exam cases: Kodak Virgin Australia Post Pre-seen exam information Semester 2 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Kodak case facts Eastman Kodak Company (Kodak) was founded in the late 19th century by amateur photographer George Eastman in Rochester‚ New York. With the slogan ‘you press the button‚ we do the rest‚’ Kodak gave consumers the first simple camera in 1888‚ making a cumbersome and complicated process easy to use and readily
Premium Qantas Virgin Group Airline
Global Marketing Strategies Jody Ankabrandt INT 640 Multinational Marketing Strategies Professor Dr. Ike Ugboaja March 8‚ 2015 Introduction Doing business is fast becoming global in today’s world due to technology‚ transportation and communication opportunities. In this fast moving economy and globally connected world‚ there always exists the prospect of discovering an unfulfilled customer need and then marketing a product to satisfy those needs. While some company’s prefer to remain
Premium Marketing
MANAGING GLOBAL HUMAN RESOURCES The environment in which business competes is rapidly becoming globalized. More and more companies are entering international markets by exporting their products overseas‚ building plants in other countries‚ and entering into alliances with foreign companies. Global competition is driving changes in organizations throughout the world. Companies are attempting to gain a competitive advantage‚ which can be provided by international expansion. Deciding whether to enter
Premium Human resource management Human resources Employment
Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought‚ marketing is an inherently local problem. Due to cultural and other differences among countries‚ marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized
Premium Marketing
R c h a Rt i c l e Effective Global Strategy Implementation Structural and Process Choices Facilitating Global Integration and Coordination Attila Yaprak · Shichun Xu · Erin Cavusgil Abstract: 0 0 this article offers a contingency framework of global strategy implementation effectiveness on firm performance. The research question we seek to address is what the structural and process requirements are for MNEs to successfully implement global strategy through increased efficiency and
Premium Strategic management International trade Globalization
GLOBAL ORGANIZATIONAL STRATEGIES ABSTRACT: Strategic management in any organization ‚ whether big or small‚ whether it is profit- oriented or non-profit oriented‚ whether government-run or privately managed‚ whether in manufacturing sector or in services industry‚ whether a domestic player or an export oriented unit – has got a new strategy today. This dimension is also called as ‘G LOCAL’ vision. G LOCAL is a strategy followed by organization which is a combination of companies own global
Premium Fortune 500 Management Organization
Starbucks global strategy De Wit and Meyer (1998) refer to market tendency towards homogeneous variety and tighter international linkages as globalization. The need for global strategy is outlined by the fact that companies are subject to global forces and consumer demands. As a consequence‚ firms are faced with a challenge of modifying their existent strategies to gain and sustain their competitive advantage in a rapidly changing environment. A well-designed global strategy can help a
Premium Coffee Starbucks
Approaches to Global Strategy Tika Riley Herzing University – New Orleans‚ LA Approaches to Global Strategy When starting a business‚ one must decide on a number of things from what type of business to how will your products and/or service reach your target customers. There are several types of plans to aid in this decision making process. Two very important plans are Organizational and Strategic planning. Organizational planning deals with the “what” questions in business and
Premium Marketing Marketing plan Strategic management