ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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The Coca-Cola Company Struggles with Ethical Crises Coca Cola has been a leading competitor in the beverage industry and has the world’s top leading soft drinks‚ including Coke‚ Diet Coke‚ Fanta and Sprite. It also sells other brands such as Powerade‚ Minute Maid and Dansani. Coca Cola has the largest distribution system in the world. This company has demonstrated a strong market orientation‚ making strategic decisions and taking actions to attract‚ satisfy and retain customers. With changes
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Miles Davis and Steve Reich This paper will briefly discuss some of the music of Miles Davis and Steve Reich. While both of these composers were instrumental in the development of the kinds of music they composed and played‚ they have very different sounds. Steve Reich created minimalist music‚ while Miles Davis created jazz. In 1959‚ Miles Davis released‚ ”Kind of Blue”‚ the best-selling jazz album ever. It was an example of a new type of jazz‚ called modal jazz. I listened to “On Green Dolphin
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Case Study 6 One of the main causes of the housing bubble “bursting” in the mid-2000’s was largely due to the sub-prime mortgages. A sub-prime mortgage is generally classified as a mortgage loan to a borrower with a low credit score‚ with a small down payment‚ or high debt to income ratio. The market for sub-prime mortgages was 37.6 percent of total mortgages by the end of 2005. In 1994 sub-prime mortgages accounted for only 6 percent of total mortgages. To a great extent the “bubble burst” is
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Writing assignment (Case Study of Sammy) There are several problems that the main character Sammy has which are lack of self-concept‚ lack of self-esteem and lack of communication with parents and the failure of controlling her emotion. Firstly‚ Sammy is lack of self-concept which is the totality of thoughts and feelings with reference to oneself as an object.(Rosenberg‚1979) According to the scenario‚ it showed that Sammy do not have definite view towards her future because she do not know the
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inch margins In this case‚ George Stein is faced with an ethical dilemma. 1. First‚ describe the ethical dilemma presented in this case. • Then list all of the reasons why you believe George might act unethically and remove the filters‚ allowing the maggots to remain in the mix. • Then list all of the reasons why you think that George might behave ethically‚ refuse to remove the filters‚ and report the maggot problem to management. 2. Who does the ethical dilemma impact? 3. If
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CASE STUDY ANSWER: REAL SALES OR WISHFUL THINKING? What Is the Ethical Issue? In response to pressure from headquarters to make the quarterly sales numbers‚ Marty is going to ask Robert to submit fictitious sales orders. Working from a wheelchair‚ Robert takes longer to call on customers and his sales are generally the lowest in the department. Some in the company believe a person in a wheelchair should not be in warehouse sales‚ and they may use Robert’s lower sales numbers to justify
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Case Study Case 2.1 Hacking into Harvard The case “Hacking into Harvard” involves the applicants of some of the nation’s most prestigious MBA programs‚ who thought they had a chance to find out sooner what admission decisions the business schools made in their case. On Businessweek Online message board they saw instructions left by an anonymous hacker on how to get into schools databases and find out the decisions made. It was not hard – all schools used the same application software from Apply
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Paul Dye C0216-0887 Essay 3 Final draft “Joe Davis: A Cool Man” Beth Johnson wrote a story called “Joe Davis: A Cool Man‚” which talks about how a man named Joe Davis and how he is committed to all his actions. Most of his actions are not the best‚ or the smartest but he was committed to what he started. Starting something and following through and finishing is very hard and tedious‚ but if you are committed then any task is possible. Watching what Joe has accomplished‚ good or bad‚ shows
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of scientific evidence or research. Research is available‚ but is it used to its fullest potential? The difference between research availability and the application of research to practice is known as the research-practice gap. Unfortunately‚ studies conclude that the use of research in practice is slow and haphazard (Squires‚ Estabrooks‚ Gustavsson‚ & Wallin‚ 2011). Research utilization in nursing practice is influenced strongly by individual determinants. As individual characteristic factors
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