"American airline target market" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 38 of 50 - About 500 Essays
  • Good Essays

    Bmw Target

    • 1192 Words
    • 5 Pages

    For over three decades‚ BMW built its brand to be synonymous with performance and the driving experience. The brand character and tone (serious‚ focused‚ and engaged) remained unwavering for the most part‚ while drivers enjoyed innovative‚ high-performance-yet-accessible vehicles that connect them with the road‚ rather than isolating them from it. |   | | |   | BMW created a highly coveted brand franchise by successfully cultivating an extremely loyal following of luxury-performance automobile

    Premium Automotive industry BMW Brand management

    • 1192 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Philippine Airlines‚ Asia’s first and oldest airline‚ started its operations in 1941. Since then‚ the Philippines was opened up to foreign countries and foreign trade. The Philippine Airlines opened up the country to tourism. It thrived from 1970s to early 1980s but during the mid-1980s‚ the tourism growth slowed down dramatically compared to other neighbouring Southeast Asian countries. Despite the Philippines’ huge head start‚ it was left behind. How did this happen? The Philippine government

    Premium Ninoy Aquino International Airport Airline Philippine Airlines

    • 2639 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Airline Changes

    • 2409 Words
    • 10 Pages

    ONLINE TICKETING IN THE AIRLINE INDUSTRY: THE GLOBAL IMPACT Chiang-Nan Chao‚ St. John’s University‚ Jamaica‚ NY‚ USA Robert J. Mockler‚ St. John’s University‚ Jamaica‚ NY‚ USA Dorothy G. Dologite‚ Baruch College‚ New York‚ NY‚ USA ABSTRACT As consumers move away from the traditional approach of buying airline tickets in the past years‚ airlines are benefiting from cost reduction due to the rapid increase in paperless e-ticket sales and restrictive use of traditional travel agencies. However‚ when

    Premium Airline ticket Airline Travel agency

    • 2409 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    South Africa’s airline industry’s companies have been fighting to stay in the black over the past year‚ with SAA getting a R6bn recapitalization (which they claim is not a bail-out)‚ new entrants like Velvet Sky not lasting a full 12 months in the industry and established low cost carrier company Kulula.com’s parent company Comair slipping into the red for the year ended December 2011 (Comair declares six-month loss amid rising costs‚ (n.d)). I will be discussing the macro-environmental forces that

    Premium Low-cost carrier Airline Southwest Airlines

    • 1620 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Southwest Airlines

    • 4766 Words
    • 20 Pages

    Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely

    Premium Southwest Airlines Airline

    • 4766 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Southwest Airlines

    • 1184 Words
    • 5 Pages

    Southwest Airlines 2008 Introduction : While the airline industry in the USA has not made thriving financial headlines‚ Southwest Airlines has emerged as a successful organization. It has been able to make profit consistently and has sustained itself through difficult situations like recession‚ energy crisis‚ and September 11 terrorist attacks. Problem Statement : The problem under consideration here is: How can Southwest Airlines achieve a sustainable growth in future in spite of increasing

    Premium Southwest Airlines Airline

    • 1184 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Porter Airlines

    • 2655 Words
    • 11 Pages

    1. Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: • Existing loyalty to major brands • Incentives for using a particular buyer (such as frequent shopper programs) • High fixed costs • Scarcity of resources • High costs of switching companies • Government restrictions or legislation Power of Suppliers

    Premium Marketing Management Strategic management

    • 2655 Words
    • 11 Pages
    Good Essays
  • Good Essays

    Airlines - 2

    • 641 Words
    • 3 Pages

    launched in 1971‚ to Australia‚ followed by flights to Europe in 1972‚ and to North America in 1980.Thai Airways International growth was greatly accelerated on April 1‚ 1988 as a result of its merger with Thai Airways Company (TAC)‚ the domestic airline‚ which raised the Company’s share capital from 1‚400 million to 2‚230 million Baht . Under the Cabinet policy‚ as authorised by General Prem Tinsulanonda‚ Prime Minister at the time‚ Thai Airways International would be responsible for commercial aviation

    Premium Bangkok Thai Airways International Flag carrier

    • 641 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Oligopoly Airlines

    • 478 Words
    • 2 Pages

    few large firms dominate the market‚ who between them control most of the market :  We’ve spoken before about measuring markets in terms of the total share owned by four and sometimes eight companies‚ but oligopolies can sometimes have as many as about 20 different companies‚ depending on other conditions. This domination is measured by concentration ratios: On the Vietnam domestic air services market‚ there are Vietnam Airlines (VNA)‚ Jetstar Pacific Airlines (JPA)‚ Vasco‚ Viet Air‚ Air Mekong

    Premium Oligopoly

    • 478 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Singapore Airlines

    • 991 Words
    • 4 Pages

    facilities can be used by SIA‚ but also the customers of other airline company. So those services in Changi airport are not unique for SIA. Airport service is valuable and important for SIA or other airlines company. Low unique and high valuable‚ then it is not SCAs. 2. Planes: SIA have 22% 747-400 aircrafts of total production in the world. These planes are greater flying range‚ better fuel efficiency and quieter cabin than other airline. High unique and valuable that SIA has strong competitive power

    Premium Airline Airport Singapore Airlines

    • 991 Words
    • 4 Pages
    Powerful Essays
Page 1 35 36 37 38 39 40 41 42 50